Here’s a mantra we repeat to ourselves again and again when creating keyword plans for our clients: It’s about quality, not quantity. Quality in the type of visitors to a site, not numbers (one million visitors to your site looking for a lawyer will do you no good if you’re…
The heart of sales is social interaction. For decades, sales meant treating a client to lunch or golf and paying for their drinks—all while trying to pitch them on why your greaseless widget is better than your competitor’s greaseless widget. In today’s world, as B2B decision-makers move 66-90% of the…
Social search has arrived. With the release of Facebook’s Graph Search, Twitter’s keyword targeting in timelines, and LinkedIn’s recent search update, the line between SEO and social media is blurred at best. This brings us to the realm of social SEO, where Google+ is the oldest player in the game…
The idea behind having a mobile version of your main website is to make it as easy as possible for your site’s visitors to find what they’re looking for. Folks coming to your site via their mobile or smartphone are looking for different things than do visitors who visit your…
So, you have a Facebook page, but now you’re wondering what to do with it. The first step in developing a strategy is testing. Test – and test some more – to find what works for your business and your audience. What works best for you is by far the best “hear it from…
Many advertisers ask the question “Why should I bid on my branded terms in Paid Search?” They theorize that they will “get this traffic for free” as users peruse the search listings and find the advertiser’s site at the top of the organic (free) search results. They are right, most…
Google unveiled quite a few Google+ updates at last week’s I/O conference, debuting 41 new features to be exact. In case you haven’t had a chance to check it out over the weekend, here’s a quick recap of the most important Google+ updates social media marketers need to know: Redesigned…
We’ll be upfront from the get-go: putting a specific dollar amount on your return on investment on content marketing is difficult. Why is this? It’s because content marketing isn’t something you can implement and then expect results (in the form of increased sales) immediately. Content marketing takes time, at least…
At the recent SMX West conference, Google’s Matt Cutts confirmed the growing importance of authorship as a way to validate content on the internet. Though there haven’t been many conclusive studies done about the effects of Authorship on ranks, we do know that Authorship is already enhancing search results and…
Facebook. Twitter. LinkedIn. Pinterest. Google+. Foursquare. Yelp. So many social media platforms! How is a company to decide which to use? Or do you need to be on all of them? Short answer: to start, you probably should be at the very least on the Big Four: Facebook, Twitter, LinkedIn,…
RT @ChandlerGalt: Google Changes Ranking Advice: Build Quality Content, Not Links http://selnd.com/1434Ywa #SEO @sengineland