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How to Take the Boring out of B2B Content

In a recent survey from Content Marketing Institute, 93% of B2B marketers use content marketing, but only 42% consider their efforts effective.

So if content fails to deliver results for that many marketers, why are we so committed to content marketing?

Chances are the problem is rooted in your content distribution strategy.

  Date: April 29th
  Time: 10am-11am PT / 1pm-2pm ET