Why is this? It’s because content marketing isn’t something you can implement and then expect results (in the form of increased sales) immediately. Content marketing takes time, at least several months or quarters.

Content marketing also is cumulative. Start blogging, posting to your social media sites, sending out e-mail newsletters, distribute news releases and white papers, etc., and over time all of this content snowballs into, as the ContentMarketingInstitute.com reported in June 2012, “ a slow, steady climb in the influence, visibility, credibility, and desirability of your business — benefits that content marketing is proven in its ability to establish and grow.”

This cumulative aspect can help you offset the amount of money you’ll spend in the beginning of your campaign when you’ll see little, if any results.

Still, unlike Pay-Per-Click, for example, it’s hard to put a dollar amount on your efforts. As in, “I placed the PPC ad on Tuesday, spent $150 and received $500 in orders on by noon on Wednesday.”

So how can you measure your content marketing ROI?

You could count the number of times your tweets are forwarded or retweeted. Or how many clickthroughs a news release received, or how many “likes” and followers you have on Facebook.

But most people (as in business owners and executives) want to know dollars spent vs. dollars made.

The best thing to do to measure your content marketing ROI possibly is the following:

• Keep track of those retweets, likes, comments, clickthroughs, etc.
• Track your costs for getting the blog posts written, the news releases posted, the videos created, the costs (salaries, outsourcer fees), to manage your social media presence, and so on.
• Do so for at least two quarters, preferably three or four.
• Compare your sales numbers from the same quarters the previous year. What’s changed? Up or down? (We’ll happily assume up.)
• Subtract the amount of increased revenue from the amount you spent on content marketing, taking into account the many additional business elements that drive your products’/services’ sales numbers in any given quarter or year.

Remember, too, that traditional advertising (billboards, newspaper ads, television spots, etc.) also can be difficult to measure. You can’t expect a magic bullet from the “magic” of the Internet.

But if you must have a solid dollar amount regarding the ROI of content marketing, take note of the Content Marketeer (published by Kapost, a provider, it says “of the world’s leading content marketing software platform). The company published a study in June 2012 that said that every dollar spent on content marketing “produces 3 times more leads.”

You get the picture: the two work well alone, but together? Yowza!

Step 1: Create a Google+ profile for your blog author. Go to: plus.google.com.

Step 2: Create an alternate email address for your profile using an email with the same domain as your website. Make sure to click on the verification email that is sent from Google.

Click on profile picture in top right > Account > Settings

Step 3: Add your blog URL in the “Contributor To” section of your Google+ profile.

Profile > About > Links > Edit

 Step 4: For Google to make the connection between your article and your profile, you need to include a link to your Google+ profile in your blog post. First, copy the URL of your Google+ profile. Then, insert the URL into this code:

<a href="https://plus.google.com/106981657358762658243?rel=author">Paul Taylor, Founder & CEO</a>

Note: The highlighted portions will be unique to each blog author. Finally, take this code and include it in the “Bio” section of the article.

Step 5: Verify that Authorship is working. First, log in to your new account and enter your same-domain email address here: https://plus.google.com/authorship. Next, visit http://www.google.com/webmasters/tools/richsnippets and paste in the URL of your blog post. You should get a message that says “Authorship is working for this webpage.”

If you’re interested in a free SEO or Social Media consultation to find out how we can drive revenue for your business, visit our website: http://www.webmarketing123.com/internet-marketing/contact-us/.

So many social media platforms! How is a company to decide which to use? Or do you need to be on all of them?

Short answer: to start, you probably should be at the very least on the Big Four: Facebook, Twitter, LinkedIn, and Google+.

But – and here’s where things get interesting – you’ll more than likely find that one or two of them bring you the most visitors to your site/the most repeat and/or new business.

So the answer to which social media platform is best really is: it depends on your business.

Let us explain.

LinkedIn, for example, is for professionals. It’s a way for business owners, executives, job hunters, headhunters, etc. to connect with each other. If you own a plumbing company, your activity on LinkedIn could be good for you to connect with owners of businesses so that they can get to know you and, in time, perhaps contact you for a plumbing contract.

You’re not going to find homeowners on LinkedIn, per se, who are looking for plumbers. You have a better chance of helping homeowners find you and create a relationship with you on Facebook or Twitter, which are social sites that are a tad less “professional” (although don’t think that professionals and executives don’t surf those sites, either).

Continuing with the plumbing company example, Foursquare and Yelp would be good places for you to find new customers. These sites act as referrals and testimonial sites, of a sort, where people can post their experience with different companies. Consider them as rating services. Claim (fill out) your Foursquare and Yelp pages with information about your services, your phone numbers and e-mail addresses, as well as your brick and mortar address, and your company’s Yelp or Foursquare “page” has a good chance of showing up in search results when people do a Google search for “Your City 24-hour plumber.” (You also should offer discount coupons on these sites.)

Pinterest basically is focused on people who are interested in food, home decoration, clothing, makeup, etc. If you own a retail clothing store, for example, Pinterest would be perfect for you. For our plumber example, perhaps not so much.

Google+ is growing – and fast! ZDNet.com, a worldwide news and analysis site for IT professionals, reported in January that the social media site is now second only to Facebook. Google+ in January had 343 million active users worldwide – up from just 90 million in February 2012 – compared to Facebook’s 700 million-plus active users around the globe.

A terrific thing about Google+ is its feature called Hangouts. This unique feature (neither Facebook, Twitter or LinkedIn has something similar), allows you to hold demonstrations, discussions or groups meetings. For example, our plumber could put together a simple video on how to unclog a drain, then save it, upload it to YouTube. The plumber then looks very professional and – much more importantly – helpful and knowledgeable.

Pick three or four of the social media networks you think would work best for your business. Interact, post and engage on them equally for about six months. You’ll find that one or two bring you the most engagement and new business. You could then concentrate your efforts on the platforms that bring you the best ROI (but don’t completely neglect your other social media sites).

Feel overwhelmed about all the social media opportunities available to you? We don’t blame you; it can feel too large to handle at times. That’s why WebMarketing123 offers companies of all sizes social media marketing management. Contact us today to learn more.

The key to driving revenue fast from SEO is simple if you follow our Acceleration checklist. Clients experience results 66% faster than those using traditional approaches.

Join us and learn how to:

• Establish company-wide SEO objectives and strategy
• Identify future obstacles and countermeasures
• Develop specific SEO initiatives to address company goals
• Create action plans to ensure accountability and positive results

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You get the picture: the two work well alone, but together? Yowza!

In fact, social media is a content marketing platform. Perform your social media management well and you’re actually engaged in content marketing. You can’t really talk about one without the other.

The ContentMarketingInstitute reported in January that the vast majority of business-to-business (B2B) marketers distributed their content via social media sites.

The breakdown:

• 83 percent distributed content via LinkedIn.
• 80 percent via Twitter.
• 80 percent via Facebook.
• 61 percent via YouTube.
• 39 percent via Google+

For B2C brands, the most important social media platform can vary. Visually oriented companies like grocery stores or flower shops may find that Pinterest and Facebook are the best sites to exhibit their visually-striking images. For brands like CNN and Bloomberg, Twitter may be a better platform to focus their up-to-the-minute updates rather than spamming their Facebook fans’ newsfeeds.

So what are some of the content marketing strategies we feel are tops for social media? There are dozens (contact us to learn more), yet we present seven (7) here for you now:

1. When it comes to posting to Facebook, keep your messages short, if possible. You should have a compelling message, of course, but keep it succinct.
2. Use Twitter as a testing ground. That is, tweet a link to your original content (a blog on your site, a news release you’ve uploaded to a PR distribution site, your YouTube video) and then watch which tweets get the most shares.
3. Cover your company’s events in real time. Create a hashtag (#) for your event (i.e. #2013AnnualMeeting), let participants know of it and then give out a great gift for the participant who tweets about the even during the event the most. Just watch those tweets fly!
4. Create videos and load them to YouTube. Product demonstrations are absolutely awesome on YouTube. Showing rather than telling your customers how to use your products is an extremely compelling way to “talk” about what you do.
5. On LinkedIn, be sure to share only the highest of quality content. Savvy marketers long ago discovered the power of LinkedIn, and so your connections are constantly being bombarded with sales content. Make sure yours is of the highest quality as you create your brand.
6. Revive old content. Got a blog post that was written back in 2007? Think it’s still relevant? Post a link to it to your social media feeds!
7. Finally, don’t be afraid to show your personality. Marketing today is all about relationships and creating “friends.” You show your true personality to your friends, don’t you? Do the same on social media as you market your content. Show what your company or brand is passionate about. Don’t be afraid to take a stand about something. This helps your prospects and customers come to see your company as an entity to which they can relate. That’s critical when it comes to marketing in 2013 and beyond.

Interested in learning more about content and social media marketing strategies? Contact WebMarketing123 today!

Improved measurement capabilities, empowered customers, and new SEO factors mandate that brands are proactive in building content and optimizing it effectively. Higher rankings and more traffic aren’t enough – top agencies will report on the revenue generated from SEO efforts.

Join us as we discuss red flags of underperforming agencies including:

• Irregular reporting that doesn’t include “what this means” and “why this matters”
• No reporting on “money metrics” like revenue generated by keywords
• More “recommendations” than providing actual solutions
• Not generating vital content to boost your program
• No steady increase in conversions from search campaigns

REGISTER NOW!

The question crops up, however: how many businesses are doing social media well?

Continue reading for what we believe to be the top three mistakes companies make when it comes to their social media efforts.

1) Failing to Plan

It’s an old saw, but it’s true: failing to plan really means planning to fail. At minimum you should create a social media marketing plan that answers the following:

• What are your goals (more engagement with prospects/customers, more sales, higher visibility, more hits to your website, all of these)?
• What will you say?
• Who will manage it?
• How frequently will you post?
• How much money or other resources are you going to devote to your social media management?
• How will you know when you’ve met your goals?

2) Talking About Yourself Too Much

The idea behind social media is engagement. That is, you want to talk to your audience. You want to hear what the people who follow you have to say. Just as in face-to-face interaction, you can’t listen to the person to whom you’re talking if you’re doing most of the talking.

So talk about your company’s offerings/services and news only about 20 percent of the time.

What should you talk about? Ask readers for their opinions. Talk about the weather in your area. (Really.) In addition to providing links to your own blog or news releases, provide links to other blogs/articles/news you think your target audience will find interesting. Mention things that inspire you. Tasteful jokes or memes. Tools (time management, mobile phone apps) your employees find helpful. Famous quotes.

Remember, you should use your social media presence mostly as a way to start a conversation and less so as a broadcast vehicle for company news and sales pitches.

3) Thinking That Social Media is Fast Easy

Our culture today demands the “instant.” The instant results. The instant answer. Social media isn’t instant. It takes time (possibly as long as three to six months) of consistent posting and engagement to see a return on your firm’s investment. Social media – when done correctly – takes considerable work. From the planning, the budgeting, the actual posting/management/engagement with followers, the measuring, the tweaking, and so on.

You cannot start posting to Facebook, Twitter, Foursquare, Pinterest, YouTube, Google+, and other social media sites on the first of the month and expect a 10 percent increase in sales by the 30^th.

Social media management takes time as well as effort. If your company understands how valuable social media can be to your company’s future and you’ve discovered how time consuming it can be, talk to WebMarketing123 to learn how we can manage your social media for you.

Proximity

First, if a brand is located close to a national crisis, it can be helpful to find a way to participate in emergency efforts. Whether tweeting out information about where to donate blood or posting emergency contact numbers, a brand that has a large following in a locale close to a disaster may be able to lend significant aid to the relief effort. For companies that aren’t located near the disaster, it makes more sense to post information about how to donate to supporting non-profits. This allows you to leverage your brand’s follower base to help with the tragedy, even though you may be hundreds or thousands of miles away.

Social Media Today shares helpful information last week.

Acknowledge the Crisis

For companies not located near the crisis, it may make sense to send out a message to the victims of the disaster. Acknowledging the event can help humanize your brand at a time when many people are suffering. In the Boston Marathon example, it may also help to post an update about an employee who was participating in the race, or an employee who was in the area on a work trip. This allows you to update your staff even if they don’t currently have access to their work email.

Be Relevant

When deciding on a crisis strategy, keep in mind that your customers want you either to be relevant, or be silent. It doesn’t look good for a brand to be busy pushing a product while everyone else is consumed by a disaster. Conducting “business as usual” shows that your brand is out of touch with the world, and your customers. Find a way to be relevant, or remove yourself from all of the noise that inevitably surrounds disasters.

Cloud computing was not the main concern last Monday.

Shifting A Promotion or Campaign

For brands in the middle of a big product launch or branding campaign, a national tragedy may require a shift in strategy. It’s important to schedule a meeting as soon as possible to discuss internally whether or not to postpone or cancel a promotion. If you’re running social media ads or you’re using a third-party platform like Wildfire to host a promotion, talk with your account manager and find ways to temporarily stop the campaign or move it to a later date. Even though weeks or months of preparation may have gone in to the launch, it’s more important to address the crisis than to appear insensitive. Below, you can see TBS’ “Last Laugh” Twitter ad appearing in a very inopportune place last week.

TBS should have considered pausing their Twitter Ad Campaign.

It’s impossible to pinpoint exactly when and where your ads are going to show up on social media, so it’s better to be safe than sorry and delay your campaign.

Don’t Try to Capitalize on the Crisis

The most important thing to keep in mind is don’t try to capitalize on a crisis. Brands like Gap and American Apparel found themselves in hot water when they tried to use Superstorm Sandy to push out promotions for their stores last year. Last week, Epicurious generated backlash over a series of insensitive tweets sent out to those in the Boston area.

Epicurious did more harm than good with these tweets.

This insensitivity is the worst possible scenario for brands—not only do they fail to contribute to relief efforts, but they appear to value generating sales over acknowledging others’ suffering. Without having a plan in place, brands are much more vulnerable to these types of blunders.

Natural disasters and national emergencies are an inevitable part of life. When they happen, it’s important for your brand to find a way to help, be relevant, or stay silent. How does your company manage social media during national emergencies?

As you work to grow your blog’s following, are you making the following mistakes, what we call the Big Three?

Read on the three blogging mistakes we feel are the biggest an individual or company can make when it comes to a business/corporate blog.

1) Neglecting to Create an E-Mail List

This can come about for, basically, one of two reasons:

a)    You don’t allow people who read your blog to subscribe to it via Real Simple Syndication (RSS), and

b)    You then don’t collect those subscribers’ e-mail addresses and send them newsletters via e-mail via such services as Aweber, MailChimp, Constant Contact, or some other newsletter subscription service.

This is important because creating a list from the get-go allows you to keep in contact with your blog’s subscribers by sending them news about your company’s offerings (sales, new products/services, etc.). Your list allows you to send out regular newsletters to subscribers, as well as announcements on new servces/products, mergers, company news, etc.

2) Believing That You Have Nothing to Say

Many businesses believe this. Not at the beginning, perhaps, but within a few weeks or months of starting their blogging efforts. This is why it’s critical that you put together a blogging schedule of topics for at least three to six months before you even start blogging (or very soon afterwards). Doing so will help you keep blogging after the inevitable “rush” of starting your blogging efforts declines.

Blogging is work. Never forget that. As you gain followers you’ll need to reply to comments, delete spam, and so on. You’ll have to research your topics. You’ll need to come up with new topics (comments from your blog’s readers can help you with that).

You will find people who unsubscribe from your feed. You will receive negative comments (we’re not talking about the nasty trolls, but the relatively thoughtful comments from your readers who disagree with your stance). These are natural and you shouldn’t take it to mean that no one’s interested in what you have to say.

There are people who definitely want to read your blog. They enjoy your voice and they’re interested in your topic(s). Keep blogging!

3) Not Including Citable Facts in Your Posts

Blogging will help you (or company) become known as a thought leader. You’ll become known for your expertise.

But all experts back up what they have to say with facts from other experts. They do so by:

a)    Quoting and naming the experts and/or

b)    Offering a link on their blog to the webpage from the reliable source/expert.

(Check the * asterisk below – from our blogging statistics mentioned at the top of this blog post – for examples).

As we mentioned above, most blogs die within mere weeks of their birth. Don’t let this happen to your company’s blog. WebMarketing123 can blog for your firm. Contact us today to learn more.

*Wikipedia reports that more than 172 million blogs have “been reported” to exist around the world and that more than 1 million posts go live each day.

Way back in 2006, Caslon Analytics reported that most blogs (a whopping 60 to 80 percent) are “abandoned within one month.”. We believe this statistic holds true today.

1. So, what is this new-fangled ‘partner categories’ feature?

Previously, advertisers could target only by user-provided information to Facebook. Now, with the release of Partner Categories, advertisers may target users based on their offline activity. For example, imagine you’re creating ads for your brand’s new salad dressing.  Instead of just targeting ‘people who Like Hidden Valley Ranch’, advertisers can now dive into user data like ‘People who spend 3 times or more than the national average’ on salad dressing. Check out the full description of this example category in the screenshot below:

2. Where does Facebook get this information?’

Facebook teamed up with third-party data partners Datalogix, Acxiom, and Epsilon to deliver over 500 new targeting options and categories. Previously, this type of information was only available to brands working directly with similar third party data providers.

Now you’re probably wondering: ‘This sounds like a marketers dream, but what about the users?’ Rest assured, marketers will not be privy to individual user information.  As Facebook dutifully highlights in its Partner Categories announcement, ‘No personal information is shared between Facebook, third parties or advertisers.’ Advertisers will only be able to gauge the size of a particular category and cannot access individuals’ information.

3. What does this mean for my brand?

For the first time ever, brands using Facebook’s native ads platform will be able to leverage offline behavior to influence online social activity. As AdWeek points out, Facebook’s inclusion of this data on its native platform levels the playing field for small to medium advertisers. While more advertisers bidding on highly targeted ads could result in pricier ad rates, overall ROI will likely improve with the increased ability to reach ‘the right person, at the right time.’

Not to mention, recent Facebook ad updates have even wooed GM back on board. In case you missed it, General Motors ruffled a few feathers last year when they publicly denounced the effectiveness of the ads platform. As of last week, they’re back in the game with the ‘Find New Roads’ mobile campaign.

So, what do you think? Will your brand give new partner categories a try? Let us know how it goes in the comments below.

Not all SEO programs are created equal – and neither are their results.

REGISTER NOW >>

First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more detail in this post.

Junior Account Manager, SEO

Date: April 2nd, 2013

Location: Emeryville, CA

Reports to: Director, SEO

About the Position:

As a Junior Account Manager, SEO you will play a critical role in supporting the Account Managers, Senior Account Managers, and the Director of SEO. We are looking for a highly motivated individual who can think outside the box to find solutions for our clients. The ideal candidate does not need to be micro managed and is extremely detail oriented and organized. You will learn the ins and outs of our proprietary software, as well as other programs provided by Google; namely Analytics and Webmaster Tools. If this is the job for you, then we’d love to meet you!

The Day To Day:

• Create weekly reports pertaining to anything from website traffic to keyword ranking performance
• Review all deliverables that come from outsourced vendors, paying close attention to grammatical and/or message errors (ie Monthly Reports)
• Become a subject matter expert for any industry changes; analyzing trends to see if new developments are true
• Make recommendations for each campaign, depending on the changes
• Responsible for setting up a client call, creating the agenda, and acting as the scribe during the call
• Relay, with outsourced company, all notes from calls/emails, to ensure seamless communication across all parties
• Ensuring timely completion of the SEO Start-Up process
• Moderate communication with clients via email, telephone or face to face meetings
• Remind the corresponding account manager, and sometimes the client, when actions are needed to be taken to stay on schedule
• Gradually demonstrate ownership of accounts, with the intent to become an Account Manager
• Help account managers with overflowing duties and can be called upon by CEO for ad hoc reporting
• Occasionally assist the sales department

What It Takes

• Able to adjust to changing priorities
• Highly skilled in task management, having the ability to juggle multiple projects at once, while meeting all deadlines
• Ability to breakdown any complex ideas or developments into a presentable form for internal and external communication
• Comfortable with working as part of a team and independently
• Ability to sell ideas and opinions
• Must demonstrate high attention to detail
• Having to “think on my feet”
• Building rapport with clients/vendors/community contacts, etc.
• Dealing with a “fast-paced” environment, ability to “think on your feet”
• Working alone on analyzing/reviewing reports
• Fluency in MS Office – especially Excel, PowerPoint, Outlook

You Already Have

• College diploma and at least 1 year experience in Marketing with demonstrated skills in phone presence as well as demonstrated skill in analyzing data.

It would be nice to have:

• Client services experience
• Demonstrated strategic and analytic thinking in past roles
• Experience/knowledge in SEO best practices and implementation
• Experience with Google Analytics and Google AdWords interface
• HTML knowledge

Are you ready to join our team and make a major contribution at Webmarketing123?  Please submit your resume and brief cover letter to HR@webmarketing123.com and put HR Manager in the subject line.

About the Company:

Webmarketing123 is a digital marketing agency that has experienced over 5 years of 50%+ annual growth, and we’re not taking our foot off the accelerator!  In 2012, we were recognized on the Inc. 500 list and #9 on SF Bay Area Fastest growing private 100 list.  This is a fantastic opportunity to learn about all aspects of digital marketing, have a diverse career path, and work with a group of talented, motivated peers. Our core values are teamwork, transparency, and “getting things done.” We live to make a major impact on our clients’ businesses through effective search engine marketing and social media marketing. We constantly stimulate our employees by providing new challenges and opportunities to expand their skill sets. There are no ‘worker bees’ here. Everyone contributes from day 1 and is a valuable member of our team. We work hard but have a lot of fun too!

Join Mike Turner on April 9 and learn:

·       How Authorship is reinventing Search
·       Evolution of SEO – from tactics to process
·       Secrets of Google Knowledge Graph
·       Implications and future of “Social SEO”

Data Silos

Why is attribution so difficult? Digital marketers are currently faced with two completely separate data silos. One silo rests in Google Analytics, where anonymous web traffic is aggregated on a daily basis and broken out into various segments like Organic Traffic, Direct Traffic, and Social Media Referrals Essentially, Google Analytics houses all of the data about user activity before they become a lead.

The other data silo is in a company’s CRM software, which ties business information like opportunity dollars and revenue to specific leads and contacts. All of this information is compiled after a user becomes a lead. With this data in separate areas, decision-makers are missing out on key business insights such as:

1)      Which keywords are driving the most leads and revenue for my company?
2)      Which Social Media sites contribute the most to lead generation?
3)      Which digital medium contributes most to nurturing and educating my customers and funneling them through the sales pipeline?
4)      What is the lifetime value of my customers that come from SEO, Paid Search, or Social Media?

With the current state of data siloing, we decided to build our own custom attribution tool—KeyTouch. KeyTouch gives us the ability to combine both data sets into a cohesive database, generating a complete picture of user behavior before and after they become a lead. As you can see by the picture below, we can now give clients an instantaneous, detailed look at how digital marketing is impacting their opportunity pipeline and revenue.

Tracking Revenue By Digital Marketing Medium

Drilling down further, you can examine individual contacts and leads and how they progressed along the sales path. Did they first visit your website by organic search? Did you then nurture them via Facebook and LinkedIn? Did they finally convert from an online advertising campaign? All of this information is aggregated in KeyTouch.

Evolving KPIs

In the past 10 years, digital marketing has matured right along with the evolution of Key Performance Indicators (KPIs). It’s no longer sufficient to just drive more traffic to your website or increase the number of keywords in the Top 10 of Google. Gone also are the days when social media teams debate about the effectiveness of campaigns, PPC managers haggle over the perfect ad copy, or SEOs argue about which keyword is more important to optimize for.  With KeyTouch, we now have the data necessary to answer these questions.

 Sample Keyword Report

In the example keyword report above, we found that while “best project management tools” was driving a high number of leads, “online project management software” was generating over 3X as much revenue with half as many leads. Based on the data above, this customer decided to shift resources and content creation to support the latter keyword. Leads may be a more traditional KPI and measure of success, but keyword-based revenue tracking is the future.

Are you currently facing the same inability to generate key insights from your digital marketing efforts? Check out one of our upcoming webinars or get in touch with us to find out more about KeyTouch, and see if our tool might be right for you.

Date: March 6th, 2013

Location: Emeryville, CA

Reports to: Director, Sales

Reply to: jobs@webmarketing123.com

About the Position:

As a Business Development Manager at WebMarketing123, you will play a critical role in prospecting, nurturing and closing/expanding digital marketing deals. You will work closely with the Head of Sales in generating the strategy and making the business case for our services.

What It Takes:

• Exceptional ability to communicate complex ideas in a simple manner: Able to understand analytics yet communicate impact to the clients’ bottom line. Ability to develop strong customer relationships.
• Ability to assess the client’s business needs to identify and develop effective digital marketing solutions to address those needs.
• Assist prospects in developing specific, realistic, and measurable search marketing goals that address our client’s business objectives.
• Must be comfortable with talking strategies and long-term goals with C-level executives.
• Strong knowledge of SEO, PPC and Social Media best practices is essential.
• Skilled at effectively communicating/teaching to multiple prospect cast members from different departments on the same call.
• Demonstrate a pragmatic approach to problem solving
• Strong organizational and time-management skills: Able to juggle multiple tasks and still meet all deadlines.
• Dealing with a “fast-paced” environment.
• Ability to work independently, taking the initiative to seek solutions as well as with a team.
• Demonstrated high attention to detail.
• Outstanding communication and presentation skills.
• Highly proficient with the use of Microsoft Word, Excel, Outlook, PowerPoint, and the Internet.

You Already Have:

• Bachelor’s Degree
• Proven track record with a minimum of two years of account management or sales experience in the online/digital marketing industry; preferably from the agency side of the business

It Would Be Nice:

• If you have a project management certification
• If you have Google Analytics Individual Qualified (GAIQ)
• If you are experience with Kenshoo, Marin Software (or equivalent platform)

Are you ready to join our team and make a major contribution at Webmarketing123?
Please submit your resume and brief cover letter to jobs@webmarketing123.com and put Business Development Manager in the subject line.

About the Company:
Webmarketing123 is a digital marketing agency that has experienced over 5 years of 50%+ growth, and we’re not taking our foot off the accelerator! In 2012, we were recognized as #429 on the Inc. 500 list and #9 on SF Bay Area Fastest growing 100 list. This is a fantastic opportunity to learn about all aspects of digital marketing, have a diverse career path, and work amongst a group of talented, motivated peers. Our core values are teamwork, transparency, and “getting things done.” We live to make a major impact on our clients’ businesses through effective search engine marketing and social media marketing. We constantly stimulate our employees by providing new challenges and opportunities to expand their skill sets. There are no ‘worker bees’ here. Everyone contributes from day 1 and is a valuable member of our team. We work hard but have a lot of fun too!

Join us to learn how to extract insights from known data, and continue to improve the performance of your Digital Marketing Programs. Discover:

• Which Google Analytics Reports shed light on customer interest
• How to use Landing Pages to hone-in on search terms
• How our proprietary “keyword extraction” technology can predict
which keywords were actually used in a logged-in search

If you can’t attend, sign up anyway to receive a copy of the slides!