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End-of-the-Year Checklist for Marketers
Have you thought ahead to what’s mission-critical for 2012? What’s on your To-Do short list for next year? Learn more in Forbes' article about 2012 planning for the busy marketer.
Search Campaign Optimization Through Touchpoint Analysis
To effectively track lead activity in attribution management, gather and evaluate all data resulting from every touchpoint with your prospects. Learn more in Search Engine Land's column about the key steps to executing successful touchpoint analysis with search optimization.
As we enter the last month of 2011, you are starting to plan successful lead generating activities to jump start next year with a bang. Learn about 10 key steps you can bring into 2012 to effectively lead marketing prospects into your customer pool.
4 Recommendations For Benchmarking B2B Social Media Performance This Year
As the holiday season is upon us and 2011 draws to a close, it's time to start thinking about your budget and forecast for 2012. Read on to find out how you should approach your optimization tactics next year and gain valuable insight from MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook.
5 Steps To Improve Your Customer Driven B2B Lead Generation
In order to maximize online lead generation success, B2B marketers must be focusing on the individual and various needs of their customers. Find out more in SearchEngineLand's article about the importance of designing specific campaigns to make an impact on the customer's purchasing decision process to help achieve key ROI goals.
Need to improve conversions on your B2B website? In SearchEngineLand's article, learn about 5 proven tips that are easy to implement and will help you gather more leads, improve lead quality, and enhance your landing pages for increased engagement effect.
Revealing Steve Jobs' And Phil Knight's Marketing Secret
The marketing secrets of Steve Jobs and Phil Knight are related, yet different. Find out more in Forbes' article about the marketing legends who have made an innovative and long-lasting impact on digital and traditional marketing.
Social media as a digital marketing and networking channel is being used to create more jobs in America. In this article, learn how online sharing, of any form, can get your message known and spread like wildfire.
Facebook to Marketers: Time to Make Your Apps More Social
How can Facebook be used to ignite your SEO strength on the search engines and make your brand more visible in the digital world? Read more in AdAge's article about how social media can successfully generate the brand awareness that will lead your business ahead in the marketplace.
How Steve Jobs' Apple Married Mass Marketing With Unabashed Creativity
Creativity, technology, and marketing combined together will fuel a successful business. We have all experienced this with Apple. Learn more about how Steve Jobs created and led his marketing machine to make history in this article.
Three Proven SEO Strategies For B2B - CMO.com Exclusive
It seems that B2C companies get all the attention and have all the fun. Most case studies talk about consumer businesses - how they've made a splash in social media, increased brand awareness, and grown the best organic traffic through SEO. Find out how Search Engine Optimization strategies that can help you generate more and better quality traffic to your site, optimize your pages, and cultivate more inbound links.
The news is out! It is more critical for websites to appear on Page 1 of Google than ever before. The top 3 placements on the search engine results page (SERP) receive 58.4 percent of all clicks from users, according to a new study by Optify. Learn more in Search Engine Watch's report.
Do you find yourself shuffling through a mix of keywords and running different searches until you finally reach the results you are looking for? You don’t have to be a tech geek to run a successful and accurate Google search. Follow Hubspot’s 12 Expert Google Search Tips and you’ll think of yourself as a search guru in no time.
Look out Facebook, Google+ is here to stay. After launching two failed attempts to compete against Facebook (Google Wave and Google Buzz), Google has finally found something that works. Read more to find out how Google + will impact social media as it exists today.
How to Find and Target Your Ideal Prospects on the Web
It’s easy to assume that everyone wants to hear about your business offering and services. Is that always true? Not necessarily. It’s important to identify and locate your ideal prospects online. Learn more about identifying your exact audience and how to better allocate marketing spend using insight about your prospects.
Before You SEO: Three Steps to Help Your Website Earn its Keep
Thinking about taking your business to the next level? SEO will take you there, but what if your website isn’t ready for it yet? Consider these 3 steps to improve your site’s performance before implementing SEO.
Do you think following a Twitter account is easy? This week, Twitter launched the new “instant follow button”, making it even easier to connect visitors to Twitter. All it takes is one click, and you aren’t even taken off of your website! Learn how your business can integrate this button and use it to increase your presence in social media.
How to Build an Effective Negative Keyword List to Increase ROI
Creating a list of negative keywords will help filter out unwanted traffic to your site, reduce your cost per click and increase your return on investment. MarketingProfs provides a step-by-step guide on how to use and create negative keywords to better your search marketing campaign.
