Check out our most recently released material for your reference and guidance. Our eBooks are all free to download for your educational purposes.
 

The Cost of Not Ranking on Page 1 of Google

Every day, 3 billion searches occur on Google alone, a 25% increase over 2010 and a 250% increase from 2006.

• How often does your company show up on page 1 of Google?
• How much does NOT ranking on page 1 cost you?
• Have you ever put a price tag on this missed opportunity?

When Webmarketing123 talks with a client about missed search marketing opportunities – when their company doesn’t display on Page 1 of the search results when potential customers look for relevant products or services, we quantify the actual cost of this lost business. As executives see these losses in actual dollars, the problem becomes increasingly urgent.

Download our eBook to calculate this cost for your company today.

Find out more by downloading the free eBook today.

 

Enterprise Search Marketing That Works – Part 1

Many enterprises face serious hurdles when they try to implement effective, ROI-driven search marketing programs. When it comes to maximizing return on advertising expenditures and dominating the competition online, it’s understandable that many executives don’t know where to begin.

As champion of your company’s search-marketing program, how can you implement a campaign that can scale and evolve as needed, while keeping each business unit fully in-line with the process?

In this new eBook, we will discuss how to:

• Build and coordinate the optimal internal search marketing team
• Develop reporting frameworks tailored to your business goals
• Strategize and execute scalable search marketing campaigns across multiple business units

Find out more by downloading the free eBook today.

 

SEO Legends: The Truth Behind the Myth

As a B2B or B2C marketer, you know the digital space is continually transforming based on user trends, search behavior, and new Google algorithms. The best practices of Search Engine Optimization (SEO) change accordingly. SEO revolves around evaluation, hypotheses, data, strategy, and performance. With this in mind, what are some of the optimization myths you can finally discount?

In this new eBook, we will walk through the real numbers, leading strategies, and engagement tools that drive SEO performance. We’ll expose the facts behind common misleading falsities surrounding these important SEO elements:

• Keywords
• Website Content
• Links
• Results
• Long Term Sustainment

Find out more by downloading the free eBook today.

 

Best Practices for Auditing Your SEO Program

How do you know if your SEO campaign is getting the results you need and expect? By auditing your SEO program on a regular basis, you will stay on track with your goals and gain the highest return on your digital marketing investment. Launching a campaign is half the battle and managing it is the tough part.

This guide will help you to diagnose your website’s performance, measure key metrics appropriately, and master your competition in the online market. You will learn to recognize if usability issues are affecting your lead generation or sales goals, if Google is indexing your site regularly, and if your keywords are driving qualified traffic to your highest priority pages.

Find out more by downloading the free eBook today.

 

Excellent Copywriting Tips for an SEO Home Run

All marketers have heard the phrases “content is king” or “if you don’t write about it, you won’t rank for it,” but how do we take these concepts and apply them to our own websites – especially in a way that enchants users but also pleases the search engines?

To do this effectively, you must establishing keyword relevancy across the website, supported by naturally written content that helps search spiders understand a cohesive theme. In this guide, we’ll walk through how to combine great writing with superb SEO technique to create a successful web presence for your business.

Find out more by downloading the free eBook today.

 

5 Fundamentals for Effective SEO Analysis

How do you know if your SEO campaign is living up to its full potential? Is your website generating enough qualified leads to achieve your sales and marketing goals?

Marketers must know the answers to these questions in order to make informed decisions. Measurement is key in determining the overall effectiveness of your program, but also essential in charting future strategy. Download this eBook to find out how you can master these 5 SEO critical metrics to improve lead flow and return on investment.

Find out more by downloading the free eBook today.

 

How to Write Effective Social PPC Ads

Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected?

If you are experiencing any of these conditions in your business, you’re not alone. When assessing the quality of an SEO campaign, many online marketers encounter this type of frustration.

Find out more by downloading the free eBook today.

 

Everything You Need to Know About Quality Score

Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected?

If you are experiencing any of these conditions in your business, you’re not alone. When assessing the quality of an SEO campaign, many online marketers encounter this type of frustration.

Find out more by downloading the free eBook today.

 

Increase Leads & Sales with Successful Paid Search Retargeting

Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected?

If you are experiencing any of these conditions in your business, you’re not alone. When assessing the quality of an SEO campaign, many online marketers encounter this type of frustration.

Find out more by downloading the free eBook today.

 

Your Toughest SEO Questions Answered

Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected?

If you are experiencing any of these conditions in your business, you’re not alone. When assessing the quality of an SEO campaign, many online marketers encounter this type of frustration.

Find out more by downloading the free eBook today.

 

How to Set a Competitive Budget for Your Search Marketing Program

While determining the right budget for your search marketing program largely depends on your business objectives, there are common trends that extend across both B2B and B2C.

In this eBook, we will walk through a framework for developing a sustainable and effective search marketing budget.

Find out more by downloading the free eBook today.

 

Win the PPC War with 3 Competitive Metrics

From bid optimization to advanced attribution and everything in between, advertisers are always trying to gain a competitive advantage in Pay-Per-Click (PPC) advertising. If you want to come out ahead and get the most clicks for the lowest cost, you must beat your competitors at every phase of the game.

In this eBook we will show you how to gain a competitive advantage and increase your ROI by mastering these three competitive PPC metrics: Quality Score, Impression Share, and Relative Click Through Rate.

Find out more by downloading the free eBook today.

 

Social Media: The Tailwind for SEO & Lead Generation

The rise of social media has influenced search engine ranking algorithms to factor in social elements for relevant search results. Who knew that Facebook and Twitter could so powerfully influence SEO and lead generation?

In this eBook, we will guide you through tips and best practices for effective social media optimization that will make a direct impact on sales.

Find out more by downloading the free eBook today.

 

State of Digital Marketing Report

The Webmarketing123 State of Digital Marketing survey was conducted online with over 500 marketing professional respondents.

Find out more by downloading the free report today.