Check out our most recently released material for your reference and guidance. Our How-To Guides are all free to download for your educational purposes.
 

SEO Get Started Guide: Google Analytics

How do you effectively approach tracking user activity on your website and their interaction with your offers and calls to action? If you are asking this question, you are not alone. Many marketers are working to measure their website analytics in the most optimal way to gather measurable results. The world looks to the internet for information and if your business is not making it a priority to track and analyze key metrics of your site, you could be missing out on visitor activity – and crucial sales opportunities.

Google Analytics is a free online tool dedicated to providing you with important metrics that Google uses to analyze visitor behavior on your website. Google Analytics helps you uncover critical elements about your website: how users are finding your business online, how they are navigating through your web pages, and how they are converting into engaged leads. To help you sort through the plethora of information that Google Analytics can provide to you, this how-to guide will focus on:

1. The top 3 metrics you should monitor
2. How they can make or break your SEO campaign
3. How they correlate to your business success

Find out more by downloading the free eBook today.

 

5 SEO Google Tools All Marketers Can’t Live Without

There are over 3 billion searches done per day on Google, and none of them require the presence of the traditional local salesman. In contrast to the old days of traditional marketing tactics, companies are now heavily investing in Search Engine Optimization (SEO) to create brand awareness, encourage visitor engagement, and generate quality leads for sales.

As an online marketer, you must stay ahead of the curve to compete effectively in the digital space. This guide walks you through five free Google tools that will get your business off the ground and closer to the No. 1 position on the search engine results pages (SERP).

1. Google Insights
2. Google Keyword Tool
3. Google Webmaster Tools
4. Google Analytics
5. Google Search & Your Website

Find out more by downloading the free eBook today.

 

Why Your Landing Pages Could Be Losing Conversions

When you think about your landing pages, are they user-friendly? Are they simple? Are they eye-catching and attractive in presentation? Most importantly, are they converting? Only your visitor performance can reveal the true answers. The proof is in the numbers.

To quality check your landing page effectiveness to attract and generate more leads for your business, conduct a close analysis and evaluation of each of your pages. Download this guide to avoid the five common mistakes marketers only make with landing pages – and get more leads!

Find out more by downloading the free eBook today.

 

Best Practices for Auditing Your SEO Program

How do you know if your SEO campaign is getting the results you need and expect? By auditing your SEO program on a regular basis, you will stay on track with your goals and gain the highest return on your digital marketing investment. Launching a campaign is half the battle and managing it is the tough part.

This How-To Guide will help you to diagnose your website’s performance, measure key metrics appropriately, and master your competition in the online market. You will learn to recognize if usability issues are affecting your lead generation or sales goals, if Google is indexing your site regularly, and if your keywords are driving qualified traffic to your highest priority pages.

Find out more by downloading the free eBook today.

 

Keep SEO in Mind For Your Website Redesign

The purpose of a website redesign is to increase the value of your online presence and business reputation in the face of industry competition, and often times – to generate leads and sales. In any redesign project, it is important to retain a focus on SEO value and to ensure that all of your SEO elements are smoothly transferred over to your new site through the process.

While investing time and budget to boost your website visual attractiveness, usability, and cohesive navigation structure, do not lose sight of SEO. The effort to optimize on the search engines should go hand-in-hand with your website redesign initiatives. Download this simple guide for steps to a successful redesign!

Find out more by downloading the free eBook today.

 

Excellent Copywriting Tips for an SEO Home Run

All marketers have heard the phrases “content is king” or “if you don’t write about it, you won’t rank for it,” but how do we take these concepts and apply them to our own websites – especially in a way that enchants users but also pleases the search engines?

To do this effectively, you must establishing keyword relevancy across the website, supported by naturally written content that helps search spiders understand a cohesive theme. In this guide, we’ll walk through how to combine great writing with superb SEO technique to create a successful web presence for your business.

Find out more by downloading the free eBook today.

 

5 Fundamentals for Effective SEO Analysis

How do you know if your SEO campaign is living up to its full potential? Is your website generating enough qualified leads to achieve your sales and marketing goals?

Marketers must know the answers to these questions in order to make informed decisions. Measurement is key in determining the overall effectiveness of your program, but also essential in charting future strategy. Download this eBook to find out how you can master these 5 SEO critical metrics to improve lead flow and return on investment.

Find out more by downloading the free eBook today.

 

SEO Keyword Selection for the Savvy Marketer

Thinking about jump-starting an SEO campaign? Are your goals to rank on Page 1 of the Google Search Engine Results Page (SERP), generate more conversions, and improve ROI?

In this eBook, you will discover how to transform your website SEO strategy into measurable goals and revenue gains for your business with superior keyword selection strategy.

Find out more by downloading the free eBook today.