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If your aim is drive down your cost per lead, take another look at retargeting. Your sales team can’t possibly address the 98% of visitors to your website who don’t convert, but there’s juice left in that orange. Retargeting can provide an automated solution that takes advantage of some of the (likely underused) functionality of your CRM to squeeze more value out of your existing search marketing efforts.

The first step is to segment your audience so that you can direct the right strategy to each behavioral group. For example, place upsell offers in Google’s Display Network to those who have visited multiple pages of your site, discount promotions to those who have already purchased, and specific product reminders to folks who left an item in the shopping cart.

The devil is in the details, of course.  What frequency?  What duration?  Pixels or Cookies?  How do you efficiently pair each segment of website visitors with a fresh, incentive-driven message tailored specifically to their interests?

Join us on May 22nd as we uncover the ways remarketing can actually cut your cost per lead in half. You will learn how to:

• Segment your audience for maximum effectiveness
• Create and manage contextual and compelling ads
• Woo your user by optimizing your frequency cap and retargeting duration

Webmarketing123’s Director of Digital Media, Alan Chan, and Content Marketing Specialist, Evan Specter will lead you through this one hour, high-impact, complimentary webinar. Even if you miss the live event, registrants are eligible to receive the slides. Seating is limited- sign up now!

A Special Co-Presentation with Forrester Research’s Interactive Marketing Analyst Shar VanBoskirk

Search marketing is changing. Interactive marketers are expected to think more like business planners than channel managers. In this webinar we will look at the biggest trends impacting search marketing today.

Join us on June 5th and get actionable insights that can make you a hero at your company:

• How are marketers allocating spending on search marketing today?
• What trends will affect your search marketing strategies and opportunities?
• Looking ahead to 2013, what should your search priorities be?

We’ll also explore:

• The latest thinking about key metrics to measure in search marketing,
• How to leverage attribution of multiple marketing touch points to close the feedback loop.
• Whether Panda & Penguin mark a tipping point for Google’s algorithm.

Webmarketing123′s Founder and CEO Paul Taylor and Principal Analyst for Interactive Marketing Shar VanBoskirk will lead this one hour, high-impact, complimentary webinar. Seating is limited so reserve your place today!