Social Media Marketing – Build a loyal community and the rest follows.
Information about your products and services is being shared today via social media. The question you have to ask is, “Do I want to be a part of that conversation, and shift it to my advantage?”
Over 60% of U.S. companies engage in one form or another of social media , and the number is growing. There are a lot of reasons for this. Social media marketing campaigns:
- boost your qualified online traffic
- promote your brand positively
- grow leads and sales with measurable ROI
- build a loyal community for your company
But just creating social media accounts is not the answer. What matters is what you do with them, and that’s where Webmarketing123’s social media optimization (SMO) services can help.
Social Media Optimization – Integrating Social Media Into Your Company
Social media optimization is all about integration. We’ll develop a customized social media strategy to meet your company’s needs, and make sure it’s fully integrated with your Search and PPC campaigns. We’ll help you leverage your social media through blogs, social networks and online communities, forums, widgets and multi-media, and free you to focus on other aspects of your business while allowing us to do what we do best.
Social media optimization all starts with incorporating social media into your overall marketing strategy.
Strategic Approach
To separate social media from your other marketing efforts is a mistake, and yet many companies tack it on just because they think they ought to. We begin by learning about and providing guidance to your overall marketing strategies, then we develop a long-term plan that includes messaging, content, communities and audiences. This way you understand the potential for your social media engagement and how it can bring you results.
Optimized Blog Development and Design
The hub for all successful social media efforts begins with your blog. Not only is it a great way for your company to reach out to your community, but every blog post becomes a link between you and your next customer. It gives them an opportunity to interact with your company, offer feedback, and learn more about your company’s message and culture. Our blogging experts will develop and design a Wordpress blog to fit your company theme and culture, optimizing it for search engines and social media sites to promote maximum traffic and viral potential.
Robust Traffic Generation Through Social Media Sites
After writing high-quality posts, Social Bookmarking sites and Social Networks such as Stumble, Digg, and Facebook prove to be invaluable tools to spread the message. Webmarketing123 will develop a strategy to produce high-quality, entertaining content that social media users will love and value. You’ll drive traffic to your website(s) and gain fans and evangelists by becoming an authority figure in your industry.
Optimized Twitter Campaigns and Followership Building
If you doubted the connection between search and social media, then consider the deal that Twitter and Facebook signed with Google. Your latest Twitter results now show up on Google, now making an even bigger case for Twitter to be an essential tool for you to engage your audience and build a conversation with the people that matter.
Webmarketing123 will not only create your company’s Twitter profile and design the background, but we will teach you how to use Twitter internally for a dynamic company culture and to target relevant users likely to buy your products or services. We can also do all of your Twittering and followership building for you.
Brand Monitoring
Following social media can be overwhelming. We monitor any mentions of your company on blogs, Twitter, and other social networks to report back on the qualitative and quantitative details of each. This allows for rapid, real-time responses to protect your brand and leverage opportunities to drive more sales.
Since the conversation is already happening online, we help you join it, respond when you need to and talk to your audience so you can build a relevant and loyal following.
Measurement and Feedback
No campaign is complete without analytics and metrics to measure the success. Here are some of the benchmarks and metrics that we measure:
- number of leads and sales your blog is producing
- number of evangelists and fans Twitter and Facebook have created
- who your evangelists and fans are and how to reward them
- how much traffic bloggers and Twitter users have produced
- at what rate your Social Media Marketing tools convert to sales
By analyzing these metrics, Webmarketing123’s SMO services can regularly adjust and revise the campaign to maximize your ROI.
Let us become your SMO company. To find out more about our social media optimization services (SMO), contact us for a quote. Or join us on Facebook or Twitter.
*MarketingSherpa
