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SEO using Link Exchange Partner Sites

What is a Link Exchange Partner?

Link Exchange (also called Link Trade or Link Swap) is the practice of exchanging links with other websites. The simplest way to do this is to email another website owner and ask if they'd like to do a link exchange. If the answer is yes, you place their link on your site, usually on a links page, and the other site's owner will place a link back to you.

A key factor determining a website's ranking in search engine results is link popularity. Search engine optimization experts will agree that finding link-exchange partners will improve your website's popularity rating, thus improving your search engine rankings. Webmarketing123's free custom SEO analysis can help you understand your website's link popularity and how it affects your ranking by the top search engines.

Why choose a Link Exchange for SEO?

Reciprocal link exchange is effective because instead of one party buying a link or one party selling a link, both parties exchange a links for their websites. The benefits include increased page rank, more traffic and a greater potential to earn money. When two websites are related, each will see more traffic, especially if the links are highly visible. Link exchange work well because, while there is no real financial risk, both websites stand to make more money.

External and internal links help a page rank high, so the more links on the page the better it can do. A link exchange is really a win-win agreement for a website on a tight budget, especially when Pay Per Click can seem expensive for a young business.

What precautions must one take?

Link Exchange can be risky. It's never advisable to randomly trade links. Here are a few warnings:

• Exchange links only with carefully targeted websites.
• Avoid exchanging links with sites that have no relation to yours.
• Avoid poor quality and spam sites, especially blacklisted sites.
• Never link to or add links from link farms, which are spam sites.

An experienced search engine marketing service can help you sort through the multitude of links and help you focus only on those that are safe and relevant, to assure a secure and beneficial link exchange.

Also see Building the Right Links to your Site