SEO (Search Engine Optimization) is a process that involves analyzing your website content, architecture, and code (meta-elements) to ensure that your website ranks highly on natural search results for keywords relevant to your products or services.
Why do you need an SEO agency? Higher rankings = more revenue. Google processes billions of search queries a day and more than 60% of all clicks happen on the top 3 organic search results (MarketingSherpa). Studies show that more than 70% of searchers won’t even look past page 1 of the search results. We help businesses get front and center of their target customers.
That’s just the beginning. We don’t stop at simply increasing the volume of traffic, leads, and sales to your website, but also focus on generating qualified, high-value leads and sales. As if increased volume isn’t enough, we’ll even guide you on how to optimize landing pages and ad copy for improved CTR (click-through rate) and CVR (conversion rate) so you can generate more revenue with minimal effort.
We also know that it isn’t easy to secure investment in SEO so we help businesses identify how much revenue they are leaving on the table by calculating the amount of of missed searches, clicks, conversions, and new deals or sales. Learn how much revenue you’re leaving on the table by requesting a complimentary consultation (just fill out the form to the right).
Traditional SEO practices don’t cut it anymore. We take a three-phase strategic approach to SEO:
Before moving forward with any SEO campaign, it’s imperative you have the right strategy to guide your efforts. We conduct research and use specialized tools to help you understand the potential revenue opportunity achievable through SEO, as well as where you currently rank against competitors. This stage is critical to streamlining implementation and getting the most out of your investment.
With over 8 years of experience, our SEO experts know how to build campaigns that drive tangible results. We leverage all possible indicators to ensure search engines credit your website as the most relevant and valuable source for your target search queries. From the keyword selection process, to on-page and off-page strategies – including content creation and curation, social media signals, and link syndication – we have the expertise to help you maximize the effectiveness of your SEO.
We provide actionable SEO measurement scorecards. These cutting edge scorecards track campaign performance against the agreed upon key performance indicators (KPIs), empowering you to have more control and visibility into your search marketing. We don’t simply track rankings and “keywords on page 1”, because we know those aren’t the metrics you’re held accountable for. We take a step further and help you understand the revenue contribution of your SEO and PPC programs using our Keytouch Attribution Tool. In any marketing channel, measurement means nothing unless you close the loop and act on your data. We proactively take your campaign results, uncover actionable insights, and then funnel them back into the Strategy and Implementation phases in a cycle of ongoing optimization.
We help you understand what you’re getting out of your Search Marketing investment. If you know which keywords generate leads and sales, you can start allocating dollars more effectively. Website analytics can track a visitor up to the point of conversion, but not further into the sales cycle. Our KeyTouch attribution tool empowers you to see which search terms generated a lead, opportunity or sale within your CRM.
Other agencies report on rankings, but we’re more interested in driving revenue for your business and making you a digital marketing hero at your company.
Webmarketing123 is proud to be the premier California search engine optimization company, named to the Bay Area Business Times Fast100 list of the fastest growing private companies in the greater San Francisco bay area. For more information on why you should hire an SEO expert to benefit your business, chat with one of our experts.