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3 Secrets to Retargeting Success
May 22, 2012
On May 26th, UK will roll out a “cookie law” which will require websites operating out of the UK to seek consent before dropping cookies to any users computer. This may have detrimental effects on sites considering Google Analytics uses cookies as part of the way they track user behavior. Similar legislation is pending in the Euro Zone more broadly, which would affect any website visible in the EU. Hopefully, cooler heads will prevail.
Effective May 26, the cookies must:
- tell people that the cookies are there
- explain what the cookies are doing
- obtain a visitor’s consent to store a cookie on their device
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Which has more SEO Value?
A) a 10 Page Website with 5 external links to it,
B) a 5 Page Website with 10 external links to it.
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….and the average Facebook user is on 6.75 HOURS/month (thank you, SearchEngineJournal)
Here are the stats on monthly usage, from a new comScore report:
Facebook: 405 minutes
Pinterest/Tumblr: 98 minutes
Twitter: 21 minutes
LinkedIn: 17
MySpace: 8
Google+: 3
Less than MySpace? Left in the dust by upstart Pinterest?
Companies we talk to continue to put G+ in the “wait and see” bucket, if not the trash can.
Hold the phone. Google+ VP Bradley Horowitz touts Google’s commitment to providing a social layer to search, and goes on to claim ”We’re growing by every metric we care about” (Wall Street Journal). Blowing smoke? You can bet they’re busily iterating behind the scenes with Google Plus Your World and the continuing “Plus-ification” of the Googleverse. But what are those metrics that they care about?
Follow the Ad dollars…
Techcrunch’s Josh Costine makes a good argument that the real purpose of G+ is to pull our biographical data into our profile to improve ad targeting across the Google properties. Time and corporate earnings reports will tell…
Note: These engagement numbers above do not include mobile and client services (Hootsuite, etc), so the Facebook and Twitter figures should be quite a bit higher.
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If you keep clicking on an organic listing, it will start to move to the top position. True or False?
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Proflowers competitors feel jilted by PPC gaff
In the past we’ve discussed the benefits and potential dangers of using dynamic keyword insertion (DKI) to easily create robust, relevant ad copy in a scalable fashion. This Valentine’s Day disaster, reported by SearchEnglineLand, highlights an example of how things can go horribly wrong when you apply something in mass without thinking through the details. This does not mean that DKI can’t be used successfully in paid search. It just serves as a cautionary tale to always be thorough and think things through.
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