Shiv Aiyar

Marketing is an art form.

It’s critical for the success of any business in any industry. The whole point of marketing efforts is to generate new customers or clients for a business.

The skill is especially critical for a small business that doesn’t have a well-known brand on a national level.

Before a new customer or client becomes a converted sales they’re first a lead so your business needs to have a specific strategy for generating new leads to give you or your sales team a chance to close a sale.

In this post we’re going to go over a handful of these strategies including the strategy I employ in my local lead gen biz by using free web traffic. We won’t be able to cover them all because there are too many out there.

Let’s go.

Traditional vs Online Lead Generation

There are so many different marketing strategies out there for generating new leads. There are two different paths in today’s marketing world and those are traditional marketing or digital/online/internet marketing.

Traditional

Many small businesses are still stuck on this path of marketing and lead gen.

For the longest time the only way to get your business out there was to pay a ridiculous amount of money for print advertisements such as putting your services in the local newspaper or even displaying your business on the menu of a local restaurant.

Or if you had money to spend you’d get a spot on a billboard on a busy highway so you could get a lot of eyes on what you offer.

This was a great way to spend money 20 years ago but it’s just not efficient anymore.

Spending tens or hundreds of thousands of dollars on advertising that can’t be targeted effectively doesn’t make any sense. Yeah a lot of people are seeing your business but what if they don’t care about what you offer?

Wouldn’t you want to get in front of those that are looking for what you bring to the table?

Makes so much more sense.

Another problem with traditional lead generation is it’s incredibly difficult to track.

If you have a billboard ad how do you know how many new leads you’ve generated from it? You don’t because there’s no way to track it.

Online/Digital

This is obviously the new age of marketing and generating leads. Every year more and more business owners are accepting the new way of doing business and establishing themselves online.

It’s really a no brainer.

There are several advantages of using the internet to bring in fresh customers or clients to your business.

Yes you can pay to generate new leads online but there are also many ways to create customers or clients organically such as social media (more on that later).

We talked about the disadvantages of using traditional marketing so it’s important to note that those are avoided with digital lead gen.

It’s extremely easy to track results of lead gen campaigns online and the ability to target an interested audience is incredible.

It makes lead gen and marketing campaigns so much more effective and efficient.

For the sake of time, we’re going to cover several forms of online lead generation throughout this article. It makes the most sense because the goal is to get new customers for your business as efficiently as possible.

Online Lead Generation Strategies

Once you make the decision to ramp up online lead gen efforts there’s two separate directions you can go: paid or free.

I know what you’re thinking. Who wouldn’t choose free?

Listen, I’m with ya there. Hell, I leverage free traffic in my own local lead gen business and it’s incredible.

But there are advantages and disadvantages to both. Maybe you decide to employ both of them as many small businesses do.

Paid Lead Generation

The biggest thing to remember about lead gen is that you’re doing exactly that. Paying to generate new leads for an opportunity to convert those into sales. They’re not organic.

The most well-known method of paying for leads these days is Google Ads.

Many use it because potential customers are taking the time to head over to Google and actively search for what they need. That means if you own a lawn care company and someone’s looking for monthly lawn care, they head over to Google to find a company.

You’re paying for Google’s lead generation so your business appears at the top of the search results. This customer clicks on your advertisement and gives you a call.

Bam. You just paid Google for that customer to call you whether you close the sale or not.

Another popular method these days is Facebook advertising. The advantage of utilizing FB is the detailed targeting system you can use.

When you or a marketing agency you decide to work with sets up your FB ad you can specify who sees your ad. You can narrow it down by age, gender, geographic area, etc.

You can even go as far as targeting people based on their interests, employers, job title, groups they’re a part of, etc.

You can quickly see how detailed you can get about who sees your advertisements.

Both of these methods can be extremely valuable if you know what you’re doing but they can also cost you a ton of money if you don’t.

Always remember that when you’re paying these platforms to advertise your products or services you get charged when people are exposed to them whether you close the sale or not.

That’s the biggest disadvantage and it’s why you can lose a lot of money if you don’t know what you’re doing.

Most business owners pay marketing agency to run these campaigns for them because they don’t know what they’re doing with online marketing.

Also, when you pay for advertising it ultimately eats into your profit margins. Even if you know how to do paid lead gen effectively it will still decrease your profits.

The trade off is immediate results. There’s no waiting period when paying for leads. Your ads go up immediately and you have the ability to generate new customers once they do.

That’s what makes free or organic lead generation so enticing to many.

Free/Organic Lead Generation

Organic lead generation should be an integral plan of any small business in today’s world.

The ability to attract new customers and clients to your business is easier done now than at any other time in human history.

You just have to know how to do it.

The first thing you should be doing is establishing a social media presence. Everyone and their mother are on social media these days so why not give them a chance to come across your business and what people think about you.

It’s completely free to set up a Facebook or Instagram account and post frequently.

Create business pages on every social platform you can and get in front of as many eyes as possible for FREE. These things usually take time to build up but why wouldn’t you take advantage of free outreach.

Next, get yourself a website.

If you don’t have a website for your business in 2019 then you aren’t even relevant.

Yeah I said it.

It’s not as scary as it seems either. There are many site builders out there today that require zero coding knowledge. Drag n’ drop processes.

If you don’t have the desire or patience to do it yourself then pay someone a grand or so to design one for you.

It’s worth every single penny believe me.

Almost everyone uses the internet in some capacity these days and you need to take advantage of that exposure.

Whether it’s them finding you through a search engine or directing them to your site from your social profiles. They need to go somewhere to see what you can do.

Great so you have a website. Ready to put that shit on steroids?

Enter, search engine optimization (SEO).

SEO is the single most effective way of generating new customers for your small business in 2019.

The idea behind it is having your business show up above your competition when a potential customer is searching for what you do through a search engine such as Google.

It’s simple, if your business dominates Google in your local area you’ll have the chance to dominate your market over time.

There are a lot of technicalities that go into SEO and we won’t get into them here but if done correctly it can completely change the potential of your business.

More people go to Google today to find companies to do business with than any other way.

You can literally double your sales by dominating Google’s search traffic. Trust me, I’ve done it.

You’re reading this post right now because of my ability to dominate a Google search.

Once your business is ranked high in Google search results you’ll be generating leads while you eat, sleep, shower, etc.

And it’s all organic/free.

You’re not paying Google to advertise on their platform, you’re leveraging Google’s search traffic to generate free leads and potential customers for your company.

Final Thoughts

There’s no doubt in my mind that organic lead generation is the way to go. I’ve done both forms of lead generation for my own business and for other businesses.

You should be taking advantage of ways to grow your business organically. It may take a little more time than paid lead gen but in the end it just makes more sense.

You’ll be able to keep more of your profits and in turn will help you scale your business much quicker.

How I Dominate Google & Make 6 Figures In 2019

I’ve used paid lead generation in several ways but IMO it just isn’t the way to go. That’s why I continue to leverage free search traffic in my local lead gen business.

I’m able to dominate Google’s search results with websites that I’ve built myself while collecting leads and sending them to business owners in the local area.

Many small business owners don’t understand the concept of organic lead generation or they just don’t have the desire to put the effort into creating a web presence and I’m able to bridge that gap.

Basically it looks something like this.

I build a simple website in whatever niche/industry I want to attack.

I rank that website in search results using effective SEO techniques.

The website generates leads for me on auto-pilot.

Then I send those leads to a business owner I’m working with and they pay me for them.

Like I said before, this is a long-term play so once I’ve ranked that website I don’t have to touch it anymore.

Which means… PASSIVE INCOME.

Take a peek at this pool site.

I built this a couple years back and it’s still paying me $650 every month even though I haven’t really touched it since.

If you want to learn how to dominate Google the same way I do and develop passive income streams online then check out the same coaching program I went through here.

Jon Penberthy is well-known for his highly effective video marketing methods. He designed and launched the Tube Traffic Mastery training’s to teach others how to find the same success that he has.

This program is highly valuable due to the rise in efficiency of video marketing. The best part is that Jon has made this program completely free.

The training is divided up into four separate sections.

The goal of the training is to show you how to use video media to attract more customers/clients and lead those into converted sales.

This is the same approach I take in my lead gen biz but I leverage free traffic through search engines to drive my leads. I don’t pay a dime for the leads I send to my clients.

Jon shows you how to utilize YouTube to generate those leads.

For a free training this program is absolutely jam-packed with value. He hands over the step by step process that he used to explode his own business.

Like many online business gurus he’s on the young side but make no mistake about it, this guy knows his shit and you can use his methods to grow your business.

At no cost this is a can’t lose situation for any business owner and the results that he shows from past students make it a no-brainer for most people to at least check out.

Jon Penberthy’s Background

Jon actually got his start back in the popular days of selling on eBay. He was only 18 at the time but it wasn’t long before he became an online marketing big-shot.

He started leveraging the YouTube platform only two years later and that move launched his business into a six figure income.

Fast forward to today, he’s about 25 and he’s now established subscribed 85k people to his email list and he’s done well into the 7 figures in digital sales.

This guy has a passion for teaching other people how to be successful online. Hell the guy doesn’t even make money from this training. He offers it for free because he cares.

When he’s not raking in money he travels around the world.

Tube Traffic Mastery Course Overview

The video training you’ll go through is broken down into four different sections showing you the main ideas behind Jon’s success with video marketing.

These are some key takeaways from those videos:

• developing and expanding an email list using videos
• growing your income on the internet without a site or a product
• driving organic traffic w/ YouTube
• Jon’s blueprint to make money developing courses or webinars

You’ll learn everything there is to know about marketing on the YouTube platform using videos.

Jon even created study guides that you can use while you’re going through to make sure you’re absorbing all the critical information.

That information is the same stuff that vaulted Jon to a multi-million sales income online.

The amount of valuable content he’s made available for free in this training is remarkable. If you want to take your business to the next level through video marketing then look no further than this guy and this program.

You have to at least look into it because it’s completely free of charge. Why wouldn’t you at least give it that?

My Multiple 6 Figure Internet Business in 2019

Video marketing is extremely useful and it’s still an untapped marketing method. The number of users on YouTube continues to grow and who knows where you’ll be able to apply these tactics down the line as well.

With that said, I make my income online by continuing to build my virtual real estate empire. Well that’s a new one huh?

I build online assets in the form of websites that generate leads for small business owners all across the country using search traffic which is completely free to do.

The passive nature of my income makes it extremely easy to scale. That’s why I’ve been able to build my income from zero to multiple 6 figures in a few short years.

This pool site is an example of an asset I built a couple years back. Still pays me $650 every month to this day with no work.

If you have the desire to build your income to the 6 figure level while working from home then check out our coaching program here.

We teach people how to do the exact same thing that I have every single day.

Traian Turcu’s Profit Sorcery & Mastermind course is built around the use of a software that dumbs down the process of eCommerce.

It will make buying and selling digitally so much simpler. Breaking down different products that will give you an advantage in the marketplace and set you up for huge eCommerce success.

I love simplicity. That’s what I love about local lead gen. It’s a super simple business and very easy to scale.

Traian Turcu’s Background

This man launched his first Amazon business just a few years ago in 2015 and saw such massive success that he sold the damn thing only a year later for a whopping $500k.

Pretty impressive.

He’s the mastermind behind Volumetrics and these days he’s helping other Amazon entrepreneurs reach their own potential on the selling platform.

He’s easily one of the most respected and powerful keynote speakers at eCommerce events and conferences. Followers were able to catch his last class in Vegas.

Profit Sourcery & Illuminati Mastermind Course Overview

Access to the software in this course makes Amazon selling so much easier and you can accomplish all your tasks in much less time.

You could sit in the hot tub or the pool during the day and get your work done easily.

Maybe you’re spending your days at your 9 to 5 while making life-changing income but why would you do that?

The beauty of the software is it’s ability to streamline the Amazon selling process and remove the need for you to make educated guesses.

You’ll simply run the software daily and be presented with sweet new opportunities on your computer screen.

It’s really easy to use so even if you aren’t an online guru you can still use it the way it was designed.

Maybe you already have an Amazon selling business and you’re looking for ways to take your earnings to the next level. You can implement this software and instantly change your profit potential.

You won’t be left in the dark to figure out how to use it by yourself either. There’s comprehensive training included walking you through the software step by step.

You have two different options to choose from from the start. The Launch Program and the Accelerator Program.

The Launch Program would be a good option for someone that just wants to get their toes wet and feel out the software. You’ll have access to 5 fresh opportunities, one for all five days of the week.

But to hell with that.

I’d go for the Accelerator Program from the start. This is the one that will give you all the tools you need to reach the income level that will revolutionize your life.

This is even more of a no brainer if you have a little experience in the eCommerce world. This will put your business on steroids.

It doubles the amount of fresh looks you get daily with 10 for all five days of the week.

No matter what path you choose you’ll be sure to get a high quality product. You won’t get lesser information with Launch than those that choose Accelerator.

Accelerator just gets more of it.

The software does all the math for you. You’ll know exactly how much money you can make per product sold the second that the daily list is generated for you.

Imagine waking up every single day to 10 sweet money making opportunities to cash in on. That’s beautiful baby.

It’s an awesome software to put in use no matter what experience you have in the Amazon game.

The training information included is free by the way so you don’t have to worry about having to pay more just to learn how to use the software.

6 Figure Online Passive Income Opportunity for 2019

If you have a passion for the eCommerce world or you’re aspiring to accomplish eCommerce dreams then I would definitely recommend looking into what Traian has to offer.

Personally I’m not the biggest fan of eCommerce. Been there done that. I have a passion for helping business owners sustain the lifeblood of any business.

Leads.

Believe it or not that’s what the majority of small business owners have a problem with. Finding their next customer.

I have the ability to change the lives of so many business owners out there and they pay me to do just that. It’s a win-win.

I’ve set up so many lead generation websites to this point and they all pay me every single month even though I haven’t done anything to most of them in over a year.

That’s because I leverage free search traffic to collect leads. It works while I sleep, I don’t have to do anything once it’s rolling.

These sites pay me anywhere between $500-$2,000 every month.

The one below for example pays me $650/mo.

When I came across this business opportunity and talked to my mentor Dan, he mentioned the ability to create passive income from home.

Once I got that first check I was hooked. Since then I’ve grown my business and I’m making money that I never thought I could make.

This coaching program is the same exact one that I went through a few years ago. I’m now earning a multiple 6 figure income.

Take a peek at the coaching program here if you’d like.

Ambassador Club is a club-style program designed and launched by Anthony Morrison.

This is built around the idea of joining a club or team by acquiring a membership and essentially attracting big money to you through growth.

Effectively killing off the need for a 9 to 5 forever.

That’s exactly what my local lead gen biz allowed me to do. I completely killed my job in a matter of a few months.

Anthony Morrison’s Background

Just like his course teaches, Anthony himself is an icon in the world of commissioned sales.

This man has a lengthy history of designing free and paid courses/training’s. From webinars to books to articles his past is littered with evidence of him loving to teach others about his marketing gifts.

If you do some research you’ll surely find many current and past students that have changed their lives by implementing Anthony’s teachings.

Over time he developed his very own business model and that’s exactly what he’s offering with the Ambassador Club.

If you’re looking for more information about his personal life a simple Google search will do the trick.

Ambassador Club Course Overview

This course was built for those people that want to increase their income. Anthony teaches students how to utilize the same tactics he’s used to reach his level of success in sales.

Like I said before this man loves to teach other people how to do what he’s done and change their lives. The purpose of the Ambassador Club is just that. Make a life-changing income.

This course isn’t only for those that have a history in sales. Whether that be traditional or digital sales. You could be a complete noobie and change your life here.

Anthony can change you from sales noob to a sales wizard with a fat bank account.

You might be thinking that this is a normal run of the mill network marketing opportunity but that isn’t the case. Don’t be fearful of trying to a sell a product or service to your grandmother or your best bud.

Not needed here.

This is a sales training program. Your main focus should be to learn all of the methods that are packed into this course.

Some included methods are:

• traffic generation through the use of email marketing
• driving fresh traffic with groundbreaking tactics
• how to use social media platforms like a boss to bring in new team members
• creating a steady flow of fresh members

This program is designed to launch you into the thick of things from the get go. You won’t spend hours upon hours digging through theoretical material.

In fact, the first section of the course will give you what you need to begin generating sales.

I’m the kind of person that learns best from one on one coaching opportunities and that’s also included in this course. You will get strategy sessions with Anthony himself.

He’s built a team of experts that you can reach out to around the clock. They’ve all been through Anthony’s training so you can be sure that they’ve already been through what you’re learning.

Anthony will hand you everything you need to change your life. He’s showing you the same strategies that he’s used for years.

Final Thoughts

This course is so much different than other networking marketing opportunities because of the education that you get inside. Anthony is one of the best in the game and the fact that he gives you so much content to learn from is amazing.

That’s the key differentiating factor between the Ambassador Club and other MLMs out there.

He’s going to show you exactly what’s needed to build the necessary level of trust with others that you want to get involved with you. He really stresses the importance of it.

Anthony understands that many people out there have a sour taste left in their mouths with past MLM attempts and does the best he can to remove that fear.

That’s why he’s spent so much time, effort and money building out this course to show people how to do it the right way.

He hands you the blueprint that you need to use to change your financial life and achieve your dreams.

That said, you do need to have an inordinate amount of enthusiasm for success to succeed with this. If you’re obsessed with money and success then look no further than Anthony Morrison.

My 6 Figure Online Income in 2019 – How You Can Do It Too

It took me years to figure out what worked for me and how to make life-changing money. One thing I know without a doubt in my mind is that you need to surround yourself with a group or team to learn from others.

My business model is very similar to the Ambassador Club in the sense that students that come through our program our surrounded by over 4,000 others that have seen huge successes.

A few years ago I went through our program. It showed me the step by step process of generating leads for local small businesses using organic search traffic.

I know firsthand that this is at the apex of business models out there in 2019.

Essentially I’m in the game of virtual real estate.

Get this…

Build a website (or an online property), rank it in search engines (to gather search traffic), collect leads, send them to local business owners for cash money.

It’s a beautiful thing and the simplicity of it isn’t even the best part. The fact that this creates passive income monthly is the absolute best aspect of the business.

This pool cleaning and repair site I built was made a few years ago and it still pays me the same $650 every month even though I haven’t touched it since then.

If you get as excited as I do about the possibility of collecting passive income online then go ahead and check out our coaching program in detail.

Maybe you’ll want to jump right into the best online business opportunity out there right now.

Jon Butcher and MindValley joined to launch a life course that they dub The Lifebook Quest. Essentially the course breaks down life into twelve separate and distinct categories.

It’s best to think of this course as a guided trip through self-exploration. It walks you through the different facets of life and shows you how you can make changes to improve in each of them.

Jon Butcher’s Background

Jon is a very experienced entrepreneur that’s launched and run more than twenty different companies in his life.

If you run through this course you’ll be introduced to his wife Missy that he’s been married to for 30+ years.

This is a guy that spends almost half of each year on vacation. A life that we can all get behind.

He’s been in the personal growth and success industry for many many years now.

The Lifebook Quest Course Summary

Before we get into it deeper let’s take a look at some of the top takeaways from the Lifebook class:

Is everyone ready to go on a quest? Oh yeah.

If you’re one of those people that has big big dreams but you’ve always felt overwhelmed by the thought of achieving them then this course is the one for you.

More importantly Jon is the guy for you.

He’s spent his whole life developing and following these same systems and strategies that he’s laying out in the program. The same thing he used to be able to take luxurious vacations for half the year. Every year.

He’s been teaching people how to do this for years and years but he’s now bringing his course to the digital world.

Jon frequently talks about how people notice and make comments about the life that he and his wife live. They’re continuously commenting about how happy they are as a couple and in their own lives.

So how?

Well according to them most people overlook critical parts of their own lives. Instead they get stuck on a almost a couple aspects of life and leave the others to wither away.

That’s why they never achieve true happiness.

Now make no mistake, Jon’s not blaming this thought process on students or anyone else for that matter. He blames it on the way our minds are conditioned.

It’s no secret that many and I would say most people out there spend their lives obsessing over their finances whether it’s because they don’t have enough or they want more.

Nobody is saying that finances aren’t important. Hell I place a heavy importance on it in my own life. But you can’t become obsessed with it to the point that it takes away from the many other aspects in your life.

You should probably just jump into some Lifebook Quest case studies because I think you’ll be blown away by reviews from current and past students of the course.

They’re glowingly positive.

My Own 6 Figure Internet Business

The thing that played a huge role in me changing my life was the local lead gen biz. I already had a rock solid mindset coming in so I was able to get to work mastering the simple yet high paying skills necessary.

Boom. Got in, soaked up the information. Built myself my first website. Ranked my first website. Called a business owner I wanted to work with and started renting or selling him my leads that I generated.

Now I simply repeat the process weekly and monthly to increase my income continuously. Check out this $650/mo site I built a while back. That’s $7,800 a year on auto-pilot baby.

This is business is the perfect chance for someone that wants to change their life. Not only has it taken me to a level of financial freedom that I only dreamed about but I’m so much happier these days because I’m living my life on my own terms.

Not someone else’s.

If this sounds like something you’d like to check out then go ahead and click right here.