Shiv Aiyar

First off, I’m happy to be establishing the blog for you so I can share with you some personal insights and information about coaching programs on the market that – while insightful – may or may not be a good fit for you. 

I’m not saying anything bad about the coaches or their programs, but anyone who works in sales and marketing knows that not everyone is going to buy the product or service.

In fact, everyone who is in the online marketing industry started at some point; everyone here, at some point, simply started – from ground zero and day #1 – with their highest level of excitement but also a lowest leveling point of knowledge. 

I, for one, started looking for a way to generate a side income online only a short few years ago. 

The selling of physical products in the online world seemed to be quite the misnomer to me.  I had no idea what it was about, what I might be doing if I ever got started in it, or if I could be successful in such an entrepreneurial endeavor.

What I did know, however, was that I was serious about starting up a side project that could deliver some profits on the side so I can put myself at an advantage with my current circumstances. 

I was working a 9 to 5 and well… $35,000.00 per year in an urban city was less than status quo, I’m sorry to say.  I wasn’t satisfied and I wanted more.

With that, I began investing my spare time browsing the internet for information, reviews, and positive recommendations on what courses out there could get me streamlined toward the very nature of success that I was looking for.   

Imagine my surprise, then, when I began reviewing options in the eCommerce industry. 

Yes, I wanted to turn a profit and it seemed like the right thing to do since I’ve seen tons of other postings online about actual products you might get when you used to walk into a store. 

Instead, it’s easily purchased with no more than a few clicks of buttons and the delivery trucks will be on their way. 

That’s the era we live in – and it sounds both awesome and rather convenient. 

Unfortunately, my perception of the eCommerce industry was that I may have arrived too little too late to the party.  In fact… A LOT LATE!

I honestly doubt that there are any other industries on this planet that might be as oversaturated with sellers as this very idea; it’s a simple process…

You just post an ad, have people see it, they buy, you profit, bah-dah boom and bing!  That’s not quite how it happens though…

As I was scouring the world wide web for options on how to get ahead of the game – since I was serious about turning a profit, a fellow business owner mentioned Jon Mac’s coaching course on the e-Commerce home-based business option, called Store Formula 3. 

Since I knew that I needed an edge, I was willing to have a go –

I will say, for starters, that I was not convinced about this being a good investment. 

See, by the time I was turned to Store Formula 3 by Jon Mac, I had already developed a successful business online in the local lead generation space.  And what’s local lead generation? 

I’m glad you decided to wonder about what it could be since I’m happy to share that with you real quick here…

It’s a method of using free traffic from search engines to generate leads that you then refer over to local small businesses, who are happy to pay you a sliver for you to keep delivering. 

It’s awesome because I’m generating nearly $50,000.00 per month, predictably, on AutoPilot and I have plenty of time to try new things now. 

I get that not many people who might read this are going to be in as mutual of a financially comfortable position as I when I gave this a go – but I did explore Jon Mac’s coaching program Store Formula 3 and I am happy to deliver.

Hopefully, my insight can help you evaluate whether the coaching program fits your needs for yourself. 

I just think this blog post can carry more weight as an impartial and fair evaluation if I disclose that I had the disposable income available to try this program with… that’s all…

By the way, if you would like more information or are interested in getting started with the local lead gen business model, then we have a coaching program that can guide you through launching one.

In all fairness to Mr. Mac and his Store Formula program, though, my initial thought from a first-person, first-glance impression was that inspecting this from a fellow entrepreneur standpoint gave me a unique perspective. 

I really wanted to see if this would work for more than just me…

Could anyone do it?

Could it help me make money?

Could it prove to be a good side hustle without turning into a second job?

Can I do this from home and really be successful?

Well, that’s the purpose of this blog post… 

Let’s see if it measured up for online business venture options in 2019…

Getting to Know The Founder of Store Formula 3, Jon Mac

Originating from Vancouver, Jon seems to be nothing more than the average joe (so to speak).  A regular, decent human being like you and I, he simply one day decided to establish and own his very own company, ultimately becoming the CEO of it. 

Some non-business folks might be reading this so just so we’re clear on the natural evolution of business activity here – if someone solely opens a firm or company, it’s almost always going to turn up that they ended up in the position of being the Chief Executive Officer (CEO) of that which they’ve established single-handedly. 

Moving on…

It’s not entirely clear who drew up the website that belongs to Jon Mac, but his site seems to illustrate the successful businessman as the “millionaire maker” – and a lurking question seems to abound from reading something like this…

When you end up raking in millions of bucks on the regular, is it really in your best interested to go around babbling out the secrets that led you to new heights in your industry? 

As the story unfolds, I’ve slowly learned that some people with increasing wealth believe that a higher net worth and more than sufficient income to reside on leads people to believe that money isn’t as pivotal as the opportunity to provide a product or service that makes a truly lasting difference.

A legacy seeking mindset, if you will; the value for someone in this position seems to be more intriguing to take action that leaves others in a position that’s better off than if your product or service (in this case, a training program) weren’t made available to these people. 

I think that’s actually really cool – don’t you?

Keeping these things in mind, let’s explore the whacky, awesome world of Store Formula 3 and see what’s in store for a new student. 

How Does Store Formula 3 Work – Tell Me More

Look, we’ve gotta start somewhere here. 

Of all the things I could tell you Store Formula 3, the first thing I’d like to give rise to the reality check that it’s really not something just anyone can wake up one day and start doing. 

This is just my opinion here…

Like with any business venture that you endeavor to launch, you need to establish a unique level of commitment that is as unwavering as it is consistently tended to – and I mean on the daily! 

There are lessons layered out in a strategic manner for you that requires work and the need for you to really dig in, take good notes, and study up with. 

One of the things I appreciate about Mr. Mac is that he makes this point very clear; not much of the how-to’s in this world are really going to do any good for you if you’re not about stepping up your game…

What he means is that you will need to invest both effort and time into what you’ve just paid a ton of cash for, like a coach or mentor, to lead you to the promised land (with their record training program online, or something).

Store Formula 3 opens with some core training, which renders about 4 modules to help you get started.

These modules provide exclusive student access to:

• Exercises
• Tips
• Strategies

…all centered around what you’re going to be doing [anyway] for this business model to help your newly established online venture thrive toward the ambitions you’ve dreamt of achieving when you started.

In doing my best to avoid giving away any of the industry secrets or explicit details about this coaching program, but I will openly claim what I had learned the hard way in my previous business endeavor(s) – when combined with the outstanding lessons introduced to me in Store Formula 3 training modules – were what led me to the promised land and actually seeing some revenue from taking action online.

There’s a reason that I also mentioned the need to invest time – and I mean, really, budgeting your time to invest some quality effort into your investment of coaching and training. 

While it makes sense to get something that you believe will shorten the time and testing of the marketplace that it takes to arrive at the metaphorical promised land…

There are loads of new content delivered constantly, and this in addition to the already present information that you have from purchasing the course. 

Now, some have claimed that they don’t need all of the content or side tidbits of information in the program; and I agree.  I really think that’s a fair evaluation of what you’ll have on-hand. 

However, it’s always good to have “something” and not be in need of “that thing” than to be found in a pickle where you wished it was available in the program and it ends up not being accessible when you need it most. 

I remember when I was able to walk away from my 9 to 5 with my local lead gen business online, I was in need of some coaching on what to do when I went full-time in this business.

Having just fired my boss, which was a great feeling, I couldn’t sink in the business, I had to learn to swim!

Great coaching can be hard to come by, but if you have the resources at your fingertips, then when you get more time to your day and the ability to review what content might help you, it’s a great asset to have in your corner and easily reached with a few keystrokes and your fingertips!

What’s stupendous about the unique design of Store Formula 3 is exactly that: you can cherry pick the valuable items in the training program that you believe would be a good fit for your unique circumstances – and you can simply disregard the things that you don’t need…  

And, you can disregard them either forever, or just until you have time to go back and find out what else is conveniently at your fingertips that could help you expand your business venture further. 

Above all, don’t worry about your business; it can be a lot of fun traveling the road to success, and my biggest recommendation is to enjoy the learning process on your way to generating income online. 

Of what I’ve been able to gather as sound takeaways of the coaching program, here’s what I think will benefit you most –

• Increase your game of emailing to generate revenue.  If it wasn’t for this coaching program, I’m not sure where my abilities in email strategies might be today – but certainly not where they are now, I can admit that much right off the bat! 
• Mastering Instagram and Optimizing It to Generate Profits.  Let’s get real here – is a mobile app that everyone posts photographs on, and usually in a digital format altogether.  Did you know that this very platform can generate revenue?  Thanks to Jon Mac’s insight within Store Formula 3, I know that now! 
• Do you own a Shopify store?  Do you know anyone who might?  The intricate, yet simple principles in Mr. Mac’s training here can help you develop major results thru Shopify.  It’s an eCommerce platform if you’re not familiar with what it is by now.  The language can be slightly rough, but such is the nature of this.
• Did you know that there can be profits made in following and capitalizing on trends?  Sounds like a straightforward business principle at first glance, but what if you knew where to look and the actions to take on the assumption of what might be taking off?  With the module of Trend Mentor, you can begin to see opportunities all around you of where the money is at.
• Getting Started Fast 30-Day Plan For Your Agency: everything you need to launch your business right and ensure you’re fast-tracking your endeavors toward becoming one of many success stories. 

What’s The Catch to Store Formula 3?

It’s a fair question to ask, really! 

Often times, some people say that the best things in life are the items that you find for free. 

In business, that may or may not be the case.  Some people publish free content and then premium content that you’d have to purchase in either a one-off cost or a recurring, monthly membership for access to it. 

I won’t reveal the deliberate amount of the program, but I’ll simply point out that this is some epic content Jon has thrown into one basket…

It’s so good that Mr. Mac has priced Store Formula 3 way under what it’s value is actually worth. 

Concerned about the price still? 

Re-read a couple of points up above, then think of the value that you’ll be gaining by making this investment that has been known to revolutionize the lives of the people who’ve turned this information into their new successful lifestyle. 

In the end, what precious items really are free?  In business, there isn’t much and you really do end up exploring more and more the reality of getting what’s honestly paid for. 

If the value is brought and a discount is provided, there may be something to it with this type of coaching. 

Conclusion

It’s a tough call for me to say whether Store Formula 3 is going to be a great fit for me – but that’s me; you might have a different experience with it. 

I do have a concern about future students exploring this because I’d rather they not have all of their eggs in the one entrepreneurial basket if they can help it. 

If you’re looking to generate 6 figures or more online, then be sure to look forward to having multiple lines of income in the water that spit off cash flow routinely. 

The key to wealth, I’d say, isn’t saving, but expanding!

The Best Business Model in 2019 is Local Lead Generation

Yeah, I’ve personally done eCommerce and I’ve definitely had some luck with it; turned a little profit, but paid a bigger price in working the business constantly to see what my paid ad strategies were costing me and the follow-up processes with customer orders were just not working out for me.

What I did before I tried eCommerce, and continue to this day, is Local Lead Generation.  It’s nothing more than using free traffic on the internet to generate your income; and, the lead gen sites are extremely inexpensive, yet continue to generate anywhere from $750 to a few grand monthly.

Here’s why I would recommend this to absolutely everyone searching for a side hustle online:

• Gain your own independence financially, earn your financial freedom, and enjoy the confidence of knowing that you can turn a profit online with a few easy steps
• Leave it in your own hands to choose where and when you decide to work, not someone else’s
• Work anywhere across the globe – provided your internet access through your laptop is good to go
• It’s an extremely simple business model: provide leads and get compensated
• Passive Income thru the free traffic from those affordable lead gen sites business assets
• Since the internet and local businesses most likely aren’t going anywhere anytime soon, I’d say financial security is in your favor here

If you believe there’s a way to turn a profit online, then you’ve come to the right place!  We’ve got a coaching program that shows you how you can take advantage of this trend for yourself. 

I really want to drop a sincere vote of thanks for reading all the way through this.  It demonstrates that you’re proving your willingness to exercise some due diligence and further explore what opportunities are out there.

If you’ve made it this far, then there’s no doubt you were about as skeptical as I was about believing that there were ways to make an honest, genuine income on the internet…

Especially without the need of adding a second job to your already busy lifestyle.

I was there once too, and it wasn’t that long ago either. 

Remember from the topics discussed earlier that I was residing in the urban terrains of the United States of America, with a misfortune of income – is probably the best way to describe it. 

The cold winter months of commuting to and from a place that compensated me in what might as well have been chopped up peanuts! They were served in bite-size pieces at a time and gathered into a paycheck that cost me more to drive to cash than what was actually provided to me to live off of. 

I’m not trying to run circles around ya here, I’m being honest that my 9 to 5 was working me to the bone and I really wanted more than what they were going to continue offering me.

I was sick of someone breathing down my neck all the time, just to follow up all that time of walking past my cubicle with quarterly and annual reviews to remind me of the reasons why I wasn’t getting a raise but all of my peers were. 

Sound familiar?  Of course, it does – at least to those who aren’t already successful with an online side hustle.

So when this guy I met introduced me to the fascinating world of lead generation, you’d better believed I pounced on it without hesitation. 

In addition to introducing me to business principles that I didn’t even know existed, he showed me the possibilities of leveraging free traffic from search engines to generate business that I can send to a local small business and get a handsome commission check every single month.

The beautiful thing of all of this was that I didn’t have to keep maintaining the web property daily, weekly, or heck, even monthly.  Just one time…

ONE TIME – was all it took to superglue that lead gen puppy to the top of Google and let it do the heavy lifting for me 24/7/365! 

Whether I was sleeping, at the gym, chowing down, seeing family around holiday times, or even not able to work due to sick or a severe, long-term ailment, I had those web properties siphoning free traffic for me so I could turn a profit…

That’s what I like to call REAL, GENUINE passive income – and that side hustle, which I still work on a part-time basis exclusively now, is raking me over $50,000.00 every single month. 

The awesome thing about it is that I don’t have to buy web traffic to get these things working for me, and the costs to keep these assets are so low that the profit margins make Superman look like a scrawny teen visiting the middle school gym for the very first time. 

If you’re ready to launch your online business venture with your tenacious capacity for success, then this is the coaching program for you.  We’ll pull back the curtain on everything that I did to land $50,000.00 in passive, monthly income, and how you too can access free traffic with your own lead gen business to make your first dollars online as well. 

I’ve been job-free for over a few years now, and I can testify that this is a rather comfortable gig.  See, THIS is the type of investments people like us should have been making when the internet first came out. 

Although, this opportunity isn’t for everyone.  If you’re hoping for a magic potion, lotion, pill, or button to have a so-called “turn-key” solution to having your wildest of dreams become a reality, then you’re still living in a fantasy and you’ll have to continue your expensive Google searches for that epic, non-existent solution to what might never be.

If, however, you’re ready to get your hands dirty and grind your way to success, click here now to get in on the coaching program that has made people like me become success stories in relatively brief time frames, and if you work at it unusually hard, you might be one too. 

Think back to a time where you can remember owning a subscription to a product or service…

It tends to ding your credit card like it’s going out of style!

Like clockwork, the automation built into their subscription service and payment processor ensures that you get what you’ve asked for month after month…

And they keep getting paid that membership level you’re currently subscribed to.

Some of the more common types are newspapers and magazine subscriptions.

With the influence of the digital era and the dawn of the world wide web, it’s no surprise that brands and for-profit companies have capitalized on the progressing technology of smartphones and wi-fi internet for the convenience of consumers to make purchases online.

As a result, websites that make available to buyers and readerships a recurring membership have emerged.

This isn’t a new or recent concept, however. 

Member websites have been around for quite some time, but no one has seemed to develop a scalable, duplicable methodology to establish and expand the base of members that are premium investors in whatever is being given for the membership offer. 

…until now! 

Serial entrepreneur Chris Luck as methodically developed a system to found and build a membership website, and his Membership Method coaching program students have seen terrific returns with outstanding results. 

Before I explored this coaching course, however, I was already found my first few wins in the local lead generation business.  In fact, raking in a passive income of $50,000.00 per month from ranking websites and sending sales leads to local small business owners has given me both a lucrative, reliable monthly income and time freedom to be able to afford to give this membership website program the ole’ college try! 

Mr. Luck’s Membership Method has recommendations for your next membership website that can make your project more easily:

• Executed
• Automated
• Monetized

Getting to Know Chris Luck

An experienced digital marketing expert by trade, Mr. Chris Luck has been orchestrating expansion plans for for-profit companies and businesses of all kinds as they attempt to harness the power of the internet. 

Focused on the online presence of those that hire him for a lucrative chunk of change, Chris has made it his personal mission to take the complexities out of online marketing with easy to read and easy to follow blueprints for –

• Lead generation
• Email campaigns
• Podcast followings
• Customized packages of integrated marketing channels for personalized strategy

…there’s really no one-size-fits-all when it comes to digital marketing, and Mr. Luck has been providing customized solutions for many years now. 

With Membership Method, Chris now introduces a new weapon in his arsenal of digital marketing exposes:

A solution for promoting membership marketing options.

Brief Overview of Membership Method

With any luck, there has to be a pattern or methodology toward making online marketing work.

Even if that methodology includes none other than multiple experiments and costly testing of actually marketing efforts in order to find a winning formula that demonstrates its proof-positive through a plentiful return on investment (ROI). 

With a little time and patience in evaluating exactly what Chris is looking to deliver to the marketplace, I ended up discovering that there truly is a method to Chris’ madness – or is enthusiasm a more appropriate term?  Haha… Seriously though, Chris – you are “the man!” 

After trying and failing with numerous membership sites of his own (and with patient, understanding clients bent on having success through their own endeavors), his confidence and persistent patience delivered a comprehensive mix of components that allows membership sites to deliver for anyone serious about not only understanding the methodology – but in taking massive action as well. 

What inspires me most about the Membership Method coaching program is Luck’s opportunity to deliver to his students the revenue stream that they’ve all been searching for from day one of expressing interest in starting a business online and/or from the comfort of their own home:

• Escape the punch clock of the traditional 9 to 5
• Keep the handsome salary without having a new job – or a second job – in the calendar of to-do’s.

The Membership Method course seems comprehensive, if I do say so myself.  Check out what’s inside:

• Your next membership website’s big-picture, yet concise and easy to understand blueprint.  The intent is to help you land your first 100 members between launch day and your first 30 days in full-blown business.  However, this is only recommended for those that actually follow the Membership Method system without deviating!
• Pages within the membership website come pre-built.  When I launched mine, it was like taking candy from a baby.  Okay, I’m not going to be that belligerent of a person, but the ease with which the templates operate have saved me minutes and hours of work I’ve never even thought about with the pre-filled pages in the Membership Method program.  In fact, each template included in the program were recommended by the author himself, who leveraged each sample toward becoming a legend in the membership site industry.
• You get wisdom on automation options.  It’s no more complicated than flipping a switch once your membership site design is complete.  He’ll introduce you to automating literally everything so your earnings are simply turn-key (legitimately; for once in the home based business industry) and your regular member payments simply roll in. 

Chris could have left the program there and said this is good enough – this will save people time and headaches in getting their dream website launched…

But he made sure you had more to get your success curve sharpened and your profits coming earlier!

He also provides his members with a forum where he personally gets to consult with his members of the coaching program.  Once in there, you’ll have exclusive access to –

• Direct feedback on your progress
• Answers to common questions – or feel free to post a unique one if it’s not already addressed
• Direct, constructive critique of your labors from Chris and his team of mentors

Without a question, this is the epitome of online training courses that members can access for a low start-up investment. 

 In no time flat, my subscription system was at the top of the marketplace in terms of fastest-growing membership website…

People could join with ease and I could capture the necessary information to constantly expand (and manage) my now rapidly growing email list virtually on autopilot.

It didn’t take long for things to dawn on me – THIS IS MORE THAN A COACHING COURSE FOR PROFITS!

This was a complete system that someone can implement right away to build a membership base to anything! 

Things don’t end with the last video either…

Once the final lesson is complete, you still have the privilege of:

• Growing your membership-based business online
• Increasing monthly revenue
• Collecting feedback from the mentors of the community (including Chris Luck, himself)
• Opportunities to constantly take his recommendations and place them to see how the feedback changes things for the better of your campaign and overall revenue efforts

This Sounds Complicated; Can Anyone Do This?

In terms of simple, I’d go so far as to suggest this to anyone looking for the hands-down easiest way to generate a passive income online. 

There are zero hard sales practices and essentially you can refuse to make cold calls to try and turn a profit.

Your first step is to build the membership site.

Your second step is to observe as your memberships trickle in.

Your third step is to smile and enjoy the profits from not having to work so hard

Since the digital landscape changes, it’s a comfort to know that Chris didn’t just throw together an education course and bail on ya. 

With regular updates to the training, the lessons are never outdated and you can be confident that your knowledge – and the updates granted – are all current with what’s currently in the marketplace.

Picture this:

…a coaching program that routinely, and regularly, updates but is constantly available so you can review it no matter what and whenever you choose to make time in your schedule for it.

Perhaps this should be more than a coaching program, but if this were a book then it should be on the shelf next to every digital marketing book across the globe. 

Lastly, it’s a download that you need to obtain, secure, and run on your computer in order to get starting with building options for what will soon be your very first membership site!

Local Lead Generation Tops All Online Business Options in 2019

To build an audience online, especially to target ideal prospective buyers for a membership site, you’d better have some outstanding guidance to help you along the way. 

It’s a challenging digital marketing world out there; no reason you should have to go it alone if someone has already paved the way for you to be in profit mode faster than you’ve ever thought possible before!

Even though I’ve experimented with the membership site and have had my share of profits in the method of digital entrepreneurship where recurring fees are paid by engaged members…

My go-to option for generating profits for myself online is with Local Lead Generation. 

If you’ve never heard of it, it’s a really simple business model. 

We all know that sales leads are the bloodline to keep any business alive; sales are what makes the world go around since money doesn’t exchange hands unless a sale is made. 

It’s been said in my life countless times that if you’re not in the business negotiating and making offers to close deals (hence, making a sale), then you’re in support of someone who is selling. 

I didn’t realize just how true such a claim really was until I opened up my own business online. 

However, there’s really not much to sell here, since all businesses seem to want more business and are happy to pay a premium for consistent referrals. 

In our coaching program, we teach you how to send leads to local small business owners and grab a sliver to deliver the buyers to that business. 

How, you might ask? 

Great question!!!  The answer is in three simple steps:

1. Throw together a quick, down and dirty lead gen site
2. Tape it to the top of Google search results
3. Kick back and let the checks roll in

There’s really not much more to the process than this, as you get to make a living while making a difference in the lives of business owners wherever you decide to launch your agency at. 

And this is a very mobile-friendly business model, so wherever you set-up shop to start, you can still just grab your laptop and internet connection, and you can choose to work where you feel most comfortable at in the entire world. 

You’re getting compensated to leverage what I like to call a high-income skill, which is rare in your marketplace to local small businesses to meet someone that really knows how to bring them more customers with a few key tips we can introduce you to in our coaching program about my #1 top business pick for 2019. 

Passive income is real!  I’m living proof of it since I was able to take the current $50,000.00 per month income and walk away from my full-time job only a few short years ago. 

No more 9 to 5, I’m too busy enjoying my time freedom thanks to this side hustle payin’ me so well for work I did one-time several years ago – the checks keep comin’, so I keep smilin’ at ‘em and cashin’ ‘em. 

In addition to the above, here’s a handful of other major benefits to why Local Lead Generation is the ideal business model that you can start this week if you so choose…

• Easy competition – work for small businesses in any city and with any industry
• Small Business Owners Need Your Help – the majority of them aren’t sure what they’re doing with bringing in more business through the internet; you can be the person with the skill to be the bill that pays all of that business owner’s other bills
• The opportunity to take in more money than doctors and lawyers without a full-time job (in fact, I know some folks in the local lead gen space that are bringing in over 6 figures a month – and yes, it’s possible because it’s true)
• Sick and tired of your current job?  Build up this side hustle without adding a second job to your day and you can fire your boss a lot faster than you thought you could
• Make money like Uber and Airbnb and Lyft have done (grab that small percentage for delivering buyers to service providers)

Check out one of my local lead generation sites that I haven’t touched since 2014 and is still hookin’ me up to this day in makin’ it rain dollah billz (Yes, I got carried away and I’m happy about it):

In addition to demonstrating that this can work for you, we’re also showing others how they can do it.  Remember that everyone in this online entrepreneurial world had to start somewhere, and at the lowest starting point, in this business model. 

Here’s more information about our coaching program which revolves around the local lead generation and tends to leverage what free organic search engine traffic is available so you don’t have to pay a dime to get those referrals coming to you – which you can, then, turn into cold hard cash!!!

When you’re ready to expand, you just make a few more lead gen sites each month, rank the heck outta them, and enjoy the profits that come –

Heck, you could even earn 6 or 7 figures in annual online income.  Ready for something like that?

It’s not a tough choice, so make the choice today to adjust your financial security and endeavor to learn a high-income skill that can revolutionize your life like it has mine only a few years ago!

Relocating from Hong Kong at a young age to the Vancouver area, this entrepreneur-at-heart was primed and ready to run as soon as he was out of training wheels and ready to be the innovative businessperson we have come to know today. 

He carries a strong work history – packed to the max with successes and massive wins under his belt – in turning profits online through the selling physical products (with the help of the internet). 

Notorious in his use of paid ad strategies on the internet, he built a fortune on the dropshipping e-Commerce business model – where your customers receive their ordered products directly from the manufacturers from overseas facilities. 

The cool thing about this business model is that there’s no longer a need to maintain large inventory, balance the inventory in the privacy of wherever you’re working from (your home, a rented office space, etc.), and other large types of commonly accepted, yet often expected investments just to get started in this type of industry. 

To a huge misfortune with this business model, however, the digital stores that carry e-commerce physical products don’t have a stellar track record of remaining profitable on a long-term basis.  This is mostly because the products marketed on these sites are usually listed because of the marketplace’s perceived spike in interest with the product. 

Like all things that follow fashion, fads, and other notions of trend in demand versus supply, the demand eventually phases out and the purchasing of the goods tend to either slow down or stop completely. 

Having dabbled in the eCommerce space myself, I learned an absolute ton about the use of Facebook Ads in the world of internet marketing. 

There are still plenty of dollars to be made and taken by entrepreneurs in the dropshipping industry during our time and era, but it’s important to keep in mind that the volume of competition is ever-increasing, thereby saturating the marketplace with people who want to get the same customers and pedal nearly identical products to those ideal audiences to turn a profit just like you do.

In the end, costs in advertising were skyrocketing and the supply versus demand phenomenon (that anyone can learn through a basic economics course) is continuing to drive prices on goods lower and lower –

This, of course, is all thanks to the sheer volume of wannabe entrepreneurs seeing big dollar signs advertised and wanting a piece of the action.  And so, they decide to go after the eCommerce coaching courses in the marketplace, learnin how to work with Facebook Ads and select products to push into the market, and passionately hope to cash in on the notionally, famously talked about profit margins merited by dropshipping. 

I’ll be straight with you – I’d rather build a business model on the internet that capitalizes on free traffic (no facebook ads required), as I think this is the perfect place for any person desiring to explore entrepreneurship in the digital era to get started. 

Local Lead Generation for small businesses has tons of money that has yet to be made, virtually no competition exists, and we have the tips and tricks in our coaching program to make things happen with you if you’re ready to get started right away. 

While the masses – unlike you and I – are so captivated by the idea of selling physical products on Facebook Ads, the droves of people seeking to pedal after the same buyers seem to help us understand why paid advertising methods online are screeching to all-time highs… and continue to soar upwards and onwards. 

This also means a great opportunity for someone to get started in sliding behind what very few people have heard about that is ridiculously lucrative and can be done completely in one’s spare time:

Local Lead Generation.

In addition to that business model, we’ll explore Fred Lam’s Zero Up eCommerce and Dropshipping coaching program here. 

We’ll most likely address pros and cons of the eCommerce business model along with its qualities (by comparison) and it’s fit as a business model for you.

Getting to Know Fred Lam

What inspired Fred Lam to explore the world of e-Commerce?

As we’ve already discussed, Mr. Lam moved to Vancouver from Hong Kong; and even at such a ripe, young in his life, he was under a single mother roof while his father remained back in Hong Kong to keep up with the career he had established that had paid him enough to only get by. 

With 2 additional siblings and a mother viewing that quantity as more mouths to feed on such little income, Fred decided it was time for a change and something had to be done about the financial situation he had found himself in…

So, he turned to the internet to explore the world wide web for people in similar problems and/or solutions to what he’s currently experiencing – like a severe shortage of money to take care of everyday needs in the household. 

This had all occurred in the time frame to the tune of the Early 2000s.  Remember, this is the time when Google AdWords (now Google Ads) was a pay per click (PPC), paid ads for generating traffic platform on the 800 lb. gorilla of a beast for all things search engine related. 

Being that the PPC display marketing was brand new and hardly being used by competitors in the marketplace, the costs for most any clicks were virtually pennies on the dollar. 

To give you a comparison and shift in timeline here to illustrate the amounts of success this gentleman had achieved in a rapid time frame…

Fred had spent “millions” of United States Dollars in Google AdWords Ad Spend to generate traffic – again, when the traffic was only pennies on the dollar for most any keyword search terms that had buyer-intent behind them – by the time the Facebook Ads platform rolled out. 

It wasn’t until later in the same decade (approximately 2008) that Fred Lam was introduced to the dropshipping, ecommerce industry of selling physical products online. 

Little did he know that this would have come very naturally to him, but Mr. Lam had already amassed nearly a decade of experience in spending money online and already acquiring a return on investment (ROI). 

Fred Lam’s Zero Up Approach to Online Profits

1. Acquire your own eCommerce website and set it up (Shopify storefront)
2. Arrange to have products that can be listed, bought and sold (what’s nice in dropshipping is you don’t have to touch the product; You are the seller that sells on behalf of the manufacturer, manufacturer ships the goods directly to the buyer, and you turned a profit without having to stock any inventory yourself)
3. Get Attention from Ideal Target Audience – this can be acquired through buying the attention from paid ad strategies on search engines (Google AdWords, PPC, Bing Ads), Paying per objective event that occurs (Facebook Ads – where you could buy web traffic or get in front of people that should know your product or service exists), and search traffic which gives free organic traffic in the form of buyers searching for keywords relevant to what you’re marketing (thru YouTube Video Search Results, or even Search Engine rankings by being found as the first option in the marketplace for that search term)
4. Turn those Ideal Audiences into Paying Customers – This is what separates Fred Lam from most of the eCommerce experts; this guy is smart and plays the long-term game.  He wants the people who buy from him to be his customers again, down the road, and remarket to these people over and over and over.  If you build the relationship, then you can stay connected with these people longer and ask them to buy again from you
5. Fred’s Ninja Trick: Immediately following the purchase, a customer will receive a coupon directly from Mr. Lam with an expiration date attached to the coupon so they feel incentivized to make additional purchases with the seller (in this case, with Fred) in a timely manner

What You Get as a New Student of Zero Up Coaching Program

So you are still considering getting involved in what action was taking off with the selling of physical products on the internet – and even more keen on the idea that you don’t even have to touch the merchandise that you’re choosing to market to people online?

Okay then…

Let’s make sure you’ve got the full scoop of what you’re looking at having access to when you get started with Fred Lam because…

Well, c’mon!

Who else are you gonna trust to guide you to the promised land than someone who started from virtually nothing and is now independent and without a boss…

The Complete Zero Up System

• Learn how to design and publish a 100% compliant online store
• Automate your order tracking and status of order fulfillment
• Easily establish your sales funnel (no coding necessary)
• Instantly Ready to Advertise and Turn a Profit!

Here’s what you get when you invest in Zero Up and become a student of Fred Lam’s coaching program on how to be successful at eCommerce and the Dropshipping business model:

Instant Access to Zero Up Lab

Tap into the powerful and most comprehensive automation tool for e-Commerce on the market.  With zero previous experience, you can be up and running an e-Commerce store with Zero Up.  A few clicks of a button and your business venture is officially launched!

Bonus 1: The Masters Program of Zero Up

Let Fred Lam guide you through his five (5)-step proven system of 8 comprehensive training modules orchestrated to help you foolproof your operation and get profitable with your business launch – even with absolutely no experience or knowledge before you start.  Fred literally hands you his EXACT blueprint that built and scaled up his business brand to making him a multi-millionaire!

Bonus 2: Find Which Products Sell the Fastest (Fred’s Top 100 Picks)

Learn how you can just focus on your advertising efforts for your products from your store.  With a little research – and handholding by yours truly – Fred introduces you to how you can spot the hottest selling products in your market; just a touch of Facebook Targeting recommendations are tagged into this section as well to help you along.

Bonus 3: Fred’s “Traffic Genius” Strategy to Bring In Buyers Instantly

(Value $6,591.00 USD).

Introduction to acquiring targeted traffic through Facebook Ads, Bing Ads, Google Ads (formerly known as Google AdWords) without breaking the bank.  For pennies on the dollar, you, too, can become a targeted web traffic generating expert and the optimization strategies Fred personally leverages to scale your business just like he did!

Bonus 4: Zero Up Bootcamp: Starting from Zero

Gain access to Live question and answer (Q&A) sessions as Fred personally makes himself available weekly for you to learn through asking your questions about the process when you get started.  He enjoys consulting you personally and reviewing your business process at all stages to ensure you’re progressing as is often necessary when people first start out and are brand new to the industry.  Not Only That – You’ll also get permission to join the private Facebook Group where fellow students, success stories you’ve heard about, and newbies alike are progressing together and masterminding how to solve problems so everyone can find the joys in succeeding with this business model.

Bonus 5: Personal Coaching thru the Zero Up Concierge Service Program

Follow the 5-step system, get your business working for you, and earn your success like so many students of the Zero Up Coaching program before you.  Get guaranteed professional reviews of your business by your very own Fred Lam and his team of professionals if you don’t turn a profitable sale within the first 60 days of getting started with this coaching program.  From analysis to recommendations, they’ll give you a step-by-step solution to move your business forward and tell you what they would do to get you to your very first online sale of a physical product with dropshipping privileges and a partner overseas that takes care of everything for your customer to be a satisfied buyer.

To quote what Fred Lam and the Zero Up company openly states about their eCommerce training program:

My Opinion on the Zero Up eCom and Dropshipping Training Course

A brilliant, young man with humble beginnings, Mr. Fred Lam has earned his place in the eCommerce and dropshipping industry. 

I’ve also dabbled in the eCommerce business model as a self-made entrepreneur as well.  Prior to doing so, however…

I was actually realizing success in my local lead gen business venture — which was awesome because all I did was get paid to send leads to small businesses.

I bring this up because the reality of my situation was that I tried my hand at the Zero Up eCommerce Dropshipping Training Course by Fred Lam after I was already raking in a handsome $50,000.00 per month in PASSIVE INCOME…

That meant that if I were working or not, I would still have that money coming into my mailbox on a regular basis, even if I were sick, had to stay home for a day, or even if I wanted to extend my vacation… the money would keep flowing…

“THAT’s” real passive income, my friend!

So, I was in a different place than most since I was able to launch this project with cash flow that was still going to come whether I was successful at Zero Up’s training program advice and making the dropshipping ecommerce business work for me — or even if it failed to work for me.

And even when I tried my hand at this, I’d still made some profits — in general.

One of the things I can deeply appreciate in Fred Lam’s training course and business model is the stellar automation practices that he’s been able to figure out and implement with his program. 

The software is a fantastic piece of equipment that simplifies countless aspects of the process that used to take forever to keep up with.

It’s unfortunate that public notion and indecency is quick to excuse someone so you – despite his business acumen positioning this gentleman literally light years ahead of his time. 

He’s been profitable with his online paid ads campaigns for near 2 decades now (almost 20 years at the time of this blog article getting written and posted here). 

For someone to be in the same industry that long, watched the changes, and still coaching success story after success story with his coaching, it’s safe to say that Fred is a genuine professional and gifted at his art because he’s earned his way to his stripes.

While other social media platforms are gaining momentum in being used as the go-to marketing platform(s) for digital ads (on behalf of for-profit companies), Mr. Lam appreciates that Facebook Ads provides him with the largest volume of people for his advertising dollars and regards it as the biggest platform – so, for now, that’s all he focuses on for his personal business advertising methods.

It’s hard to believe that someone could go wrong with buying into Fred’s training, coaching, and mentoring program “Zero Up”. 

His teaching skills are second to none, and everything he instructs on is all exclusively catered to the e-Commerce industry. 

And, while countless coaches out there may not have the stripes to back up their skills that they are attempting to teach their students in their respective coaching courses on dropshipping, Mr. Lam – in addition to coaching and mentoring everyday people just like us on eCommerce strategies to become profitable business people on the internet – still yields millions in eCommerce sales with his own stores online. 

Isn’t it nice that you can invest in a coach that can walk you through exactly what it takes to be a profitable marketer in the physical products selling industry with the internet? 

He literally does it himself, so – of course – he’s going to hook up his students and let them in on the action that he’s capitalizing on as well. 

The Goods and Not-So-Goods of The Dropshipping and eCommerce Business Model

What’s Good with eCommerce and Dropshipping

• Get set up in no time flat and ready to market for sales and profits with your very own Shopify ecommerce physical products store, live and ready for action
• You’ve got more than plenty of examples on the world wide web to attempt to craft your very own image based on other people’s appearance of their store, email campaign strategies, and even swipe their product ideas
• Why carry inventory?  No need to get samples of products, own what you’re selling, or even stock the products you’re trying to promote – the dropshipping model is phenomenal!
• With the help of a third-party called Alibaba, you’ve never had it easier to explore, communicate with, evaluate and select an overseas manufacturer (with outstanding pricing on products) that you can partner directly with
• If you have an Ethernet or internet connection that is reliable, along with a laptop, you can run this business with nothing more than those two pieces of equipment – of course, a little ingenuity and confidence never hurt anyone in this industry either
• With perhaps the cost of a large cup of coffee from an expensive corner store on your commute to work equivalent in Facebook Ads spend, you, too, can test your hand in the dropshipping markets with select products (without breaking the bank)
• With countless products to choose from, you have great opportunity to select products and test them all in the marketplace for profitability and gauge the opportunity for success within your respective industry (or, as some others like to refer to, your niche)

What’s Not So Good with eCommerce and Dropshipping

• With nearly 10-20% profit margin already, you can factor in even less for your actual gross profits (Yeah, we’re not even at the net profits that you get to pay taxes out of just yet)
• From chargebacks and consumer complaints to product returns and refund demands, the wider net you cast, the more chaotic the industry can come to be with your daily grind
• If you have an issue with your foreign manufacturer who doesn’t communicate effectively via telephone or digital phone call on the computer, things can get hairy with your business model rather quickly
• As products don’t even pass thru your hands – and yet, your name, business, and reputation are on the line here – you find yourself experiencing an extremely low level of control in this business model with the products you’re attempting to sell online (usually to strangers)
• Since products are shipped directly from the manufacturer, packaging and branding expectations by your recipient could be slightly disconcerting when the product arrives at the buyer’s doorstep.
• As you’re not purchasing inventory in bulk quantities, nor are you handling the goods for storage purposes, you can reduce the cost per goods sold, but that also reduces your profit margins that much more
• The overwhelming volume of competition is only going to increase, thereby market saturation of sellers escalates, prices continue to get driven down on the products you want to push into the world, and your profit margins follow suit – reducing even further what you can take home to your piggy bank

Conclusion

Like I’ve said earlier, I’ve turned a profit a little in the dropshipping industry…

But I did so comfortably when raking in a hefty chunk of change in another online business venture.

Yes, the local lead generation side hustle gave me a lucrative, steady, Passive Income of profits to invest in another project, so I really was just giving the Zone Up coaching program by Fred Lam the ole’ college try.

I also had the luxury of time on my side so I could roll up my sleeves and dig into the training to make sure I had my ducks in a row, my eyes were dotted and t’s crossed, to see if this was really going to work… and I wanted it to work fast, so I got right to training around the clock.

However, I’ve personally learned first-hand what the dropshipping gig can spit back at you and why it’s important to have a solid level of resiliency when the going gets tough.

For me, I had to handle rejection like you wouldn’t believe…

Programs like this advertise sunshine and rainbows (to some extent) and resources and help when you get stuck or have a bad day…

I had to address one failing product after another, in an ongoing fashion, as this dropshipping approach to eCommerce never actually turned a profit margin that I could be happy with – in the volumes that I could benefit from – in order to see this business model as a side hustle that’s worth my time.

It can be difficult to refer to this as a side hustle as well, since I was still balancing the customer order fulfillment duties (meaning, I still had to send in the orders) and constantly make sure my Facebook Ads were performing the way that I was okay with – and didn’t go over budget on either processes –

There really was no time freedom available when I was careful, and I meticulously gazed over every inch of that Facebook Ads graph, ensuring all the information on my spreadsheets were solid before sending them out the manufacturer to “do their thing.”

Mr. Fred Lam can be counted in history as one of the greatest coaches since he lives the business, walks what he talks, and knows the struggles first-hand of getting started. 

In my opinion, you can’t find anyone better for the eCommerce Dropshipping business because he’ll most likely have a rock solid solution for anything difficulty you can face in this industry.

Unfortunately, for those of us checking out this review (and thank you for reading, by the way) that are still actively engaged in a 9 to 5 commitment of hourly or salary wages, it could be a challenge to step up your game amidst your other life commitments and try your hand at a side hustle.

That said, for all the business careerists that are seriously considering marketing physical products online thru their own digital version of a retail store, marking up prices of products you never actually handle but turn a profit on when prospective buyers actually convert to a sale – my recommendation is…

Invest in a mentor like Fred Lam and get the guidance necessary to spend your time and other resources of investing into an online business venture model that you’ll probably be working in your spare time on the home front) in only the most profitable ways… you’re on a fiscal and time budget; if you’re gonna start, you’ve gotta get started right and stay consistent in what little precious time you have available.

Local Lead Generation is My Top Business Choice in 2019

What’s the best fit for me though?  It’s definitely not the dropshipping or e-Commerce business model…

I have personally seen much, MUCH, higher returns on my investments (ROI) when building out local lead generation properties which produce buyer leads with none other than free, organic, targeted web traffic. 

If you’ve ever heard of the concept of owning a high-income skill, then you’re in great luck here. 

For those of you that haven’t, a high-income skill is a fancy term for a simple concept; you can determine the size of your paycheck by the size of the problem(s) that you’re able to solve. 

A high-income skill is something that is unique to you, that you’re one of the few in the marketplace that can provide this service, and that same skill needs to be in high demand. 

Local lead generation “is” a high-income skill – in fact, it’s probably the most important internet-based skill that exists, in my honest opinion. 

With it, you can repeatedly establish passive income streams of cash flow that are virtually immune to shifts in the marketplace, meaning inflation, deflation, costs of goods sold, tariffs, and other factors that usually affect mom and pop shops with their physical products they’re attempting to pedal – won’t affect your ability to help others and get paid for it.

In addition to passive income streams, you can also be compensated based on the value that you bring to the marketplace. 

If you’re able to bring more buyers to a local business, and they cut you in on the deals that you referred over to the company, then (in essence) you’re getting a sliver to deliver the profits to a company. 

Now imagine doing that multiple times – with multiple companies – in multiple cities…

With low start-up capital…

And nearly 100% profits (thanks to not having physical products to work with)…

I mean, you’re not paying for ad spend with Facebook or Google Ads, so there are fewer and fewer costs of doing business with local lead generation. 

It’s a really simple business model.  In fact, here’s all I do to expand my bottom line as I go forward in my online business…

1. Quickly piece together a simple website
2. Paste it to the top of search results (you know, where all the buyers see it first)
3. Watch the checks come in day after day, month after month, and year after year

If you wanna talk about passive income, imagine getting a renter’s fee for all the leads you’re sending business owners every single month – especially if you’ve only fixed up the website one time….

Think about it – you do something one time, but as long as it’s good to go, you’re still getting paid.

There are websites that I haven’t even touched since I started in this industry a short few years ago, and they are still giving me monthly checks for the local small businesses that are collecting all the business I’m sending their way. 

This also means time freedom –

I’m not overindulging in worry, Facebook Ads costs, daily orders that I can’t miss sending in to the overseas manufacturer to get started on…

Instead, I can let my virtual real estate do the heavy lifting for me as they’re rented out to companies that service the buyers which come thru my lead gen sites. 

That means I can spend more time writing a blog like this for you to get the full scoop on coaching programs like Zero Up and decide if it’s something that’s actually a really good fit for you – or not…

If I want to extend my vacation time, I don’t have to call ahead and ask for permission. 

In fact, I walked out of my 9 to 5 that was compensating me a measly $35,000.00 in annual, gross income, after this side hustle of Local Lead Generation was producing the equivalent salary for me AND let me have my time back. 

So lately, I’ve not had to answer to a boss – and it’s a pretty sweet gig! 

Local Lead generation isn’t for everyone – and I get that. 

In addition to the above, check out the additional benefits of running your own business online with what I’ve done to rake in nearly $50,000.00 every single month now on AutoPilot…

• Business owners are good at what they do; whatever craft it was that they decided to go into business and help more people with.  A good majority of business owners probably aren’t strong at using the internet to generate referrals for their company – so there is a HUGE DEMAND and HUGE OPPORTUNITY for you to get involved here
• Make your own work hours without someone looking over your shoulder for annual and quarterly evaluations
• Heck, keep those jammies on when you wake up in the morning and rock your business out however you see fit
• Hardly any competition – you get to build lead gen sites in any industry and any city you’d like
• Keep It Simple – Send Leads and Get Paid… easy peezy, right?

I’m talking about real skills that pay real bills, and you can use these profits to write your own check so long as the internet is around. 

And, last I checked…

• Local small businesses and service providers have been around for quite some time…

• The internet is only expanding,

• Neither are going anywhere anytime soon, except to help those that take advantage of the opportunity before them right here, right now…

This coaching program can help you learn the business of local lead generation for small businesses from the same guy that taught me only a handful of years ago.  It helped me go from zero to hero – okay that wasn’t a clever phrase, but it’s true!  I’m now a multiple 6 figure entrepreneur with an online business that I can work virtually anywhere in the world! 

…Looking forward to chattin’ it up with ya!

In this day and age, with all the hubbub regarding social media, the needs for social media marketing in entrepreneurship, and the rumors that people have massively, successfully, expanded their bottom line with a consistent social media content marketing plan, there seems to be some misnomers on the idea of social media marketing in general. 

Perhaps the consensus among business owners and executive boards that might not be so familiar with the social media movement, but are directly responsible for turning profits on behalf of large corporations, could assume that they require an entire team or division of social media marketers in order to maintain pace (and par) with the younger generations and steep competition in their industry(ies).

Without a doubt, several businesses have benefitted from implementing social media in their outbound communication efforts and inbound lead generation for sales and advertising. 

However, does every single business in our current generation of the technological era honestly require social media marketing in order to be at the top of their game and generate a massive bottom line of successful revenue?

As an experienced digital marketer in the online space of entrepreneurship, I am of the school of thought that one should carefully consider whether implementing social media is actually a good fit for their business model – and even if it is, putting too much effort into one line of communication is like putting all of your eggs into one basket. 

Is that truly some sound activity to be exercising some business-related decision-making skills on sales and marketing if all of your advertising is exclusive to one medium? 

While my entire business operation is done online, personally and professionally, I still operate on the knowledge that more lines in the water means more opportunities to close deals and turn a profit.

Hootsuite is both a company and a management platform of social media accounts whom offers training in business strategy, particularly with implementing social media to one’s business model, and certification for proficiencies in both the avenue of social media marketing, and in the effective use of the entire hootsuite platerform.

While the overall goal of the Hootsuite online software application is to provide ease and expediency in submitting posts to the various social media platforms, one cannot help but still question…

Is Certification in Social Media Marketing, or even more specifically, Certification thru Hootsuite’s social media training programs, genuinely worth the time and financial investments to endure and earn your stripes with learning how to manage social media the way they teach?

I know that my digital marketing agency specializes in local lead generation…

And with this business model, I have been able to hook up more than 50 small businesses and bring light to the owners of those companies with a 200-300% increase in customer inquiry (lead/call) volume and overall revenue. 

In fact, it’s really a cake walk now that I’ve been doing this for a few years and left my 9 to 5 to work part-time while maintaining a full-time income. 

Now, I can operate on nearly 100% profit margins by directly capitalizing on the search engine’s free organic traffic to run my business and see actual numbers that are results from my side hustle. 

From the lens of someone who has landed success in the online entrepreneurial world, I am happy to share with you what is available on the inside of a Hootsuite training purchase (or membership, as it were), with the hope of delivering this insight within the proper context of how and when someone in the business world might be able to implement social media for the purposes of growing your business.

A Brief Overview of Hootsuite University: What You Might Find Inside

The Good Things

• Even if you’ve never been on social media before, Hootsuite has composed a training that begins at the very basics of each major social media option.  They deliver on fundamentals of these platforms and allow you to learn more about all of them – even if you only are proficient at (or only use) one or two, like me with Facebook and Instagram exclusively
• What makes profiles engaging and how to organize yours to be that way
• Overview of applications external to the social media platforms that can facilitate the implementation of social media and the variety of platforms that one might use
• Testimonials and proof of how a variety of companies exercise their ability to implement social media accounts for their gain, with targeted purposes being achieved like:
  -Grow an Audience
  -Train Employees
  -Help Brand Ambassadors Adhere to their Image as Agents of the Company Name
  -Finding and Recruiting Talent
  -Satisfying consumer service needs, inquiries, and challenges
  …all thru social media
• Management Considerations: Advising leadership of organizations on how to compose a social media branding and communications group within the company, assessing who is qualified to be on such a team of proficient members, and how to facilitate their buy-in on becoming the brand ambassadors that reflect the image you wish for them to set the tone of – on  your behalf – in the marketplace

Room for Improvement

• While the training can exist for various platforms, there are some basic and common sense concepts that – by the time you see them – can be regarded as already having been taught.  When you go thru this program, it’s as if those in charge of this established training project simply revisited the same topics and attempted to make the training longer by rehashing old ideas in a simply different way.  (Unfortunately, there aren’t that many variations or ways to see something in each platform, so it’s no surprise that this is a common complaint.)
• While some major platforms in social media incorporate Facebook, Instagram, LinkedIn, and others, the Hootsuite training platform appeared to have severely over-emphasized Twitter – as was evident by the number of videos that speak more to the use of Twitter than anywhere else.
• I’m of the school of thought that hashtag use is different for Twitter than it might be for Instagram and/or Facebook.  Even if I didn’t see things that way, I personally stand convinced that this training video series (all pre-recorded, by the way) fails to identify distinct differences, purposes, or recommendations on when each social media platform can – or should – be used.

Strong Options for Social Media Marketing Strategies (That Work!!!)

Aside from the con’s section above, there are some strong fundamentals delivered in this training course on social media.

To illustrate, one point made is to establish a good post with your current audience – as doing this is better than doing nothing at all, and is certainly more sound of an option than not giving value with a crummy post. 

There is a unique skill that can be developed, however, and that’s the ability to use the parameters and options within the opportunities to post that can reach, captivate, and draw in repeat and new audiences (alike) routinely.

One example of this is implementing viralfindr.com to expand one’s social media audience – said another way, one’s following on the various social media platforms.

Once a potentially viral image is found that is specifically relevant to your industry or niche or audience following, connect with groups (for example) on Facebook and exchange likes for their social media imagery so that organic boosting occurs – because, as more and more people refer to post, then more and more of an audience base can be reached as that image gets shared massively. 

Feeds will be filled – eventually – with the image that was once posted and viral action can take flight.

Thus, when properly executed, followers and fans come rather quickly to your page.

All this and more are offered inside of the Hootsuite Training Platform. 

The Importance of Social Media Marketing: Is It Really Important or A Myth?

Branding can be one of many, countless reasons that companies choose to build their good name on the social media marketing strategies published on the world wide web – or anywhere else they can find what seems to be good advice (even if the source isn’t as sound as one might hope it to be). 

See, people are so hungry to make deals happen and expand their bottom line that they’re willing to try anything – for a time.  Further, they’re willing to look anywhere and pay attention to anyone that’s actually discussing their topic of interest or concern. 

Frighteningly, there could be no better prime candidate to be subjected to misinformation than to spin their tires following that poor advice and financially losing out on what they were hoping was going to be their big media break and attention was going to flow their way rapidly.

See, in the law of reciprocity – a concept that should be found in the notional college course of Sales 101 – social media follows this concept where you bring absolutely free value to your following first…

In return, a percentage (%) of those people that see your free content might actually buy into your service or product; when you give, there are people in this world that still feel a semblance of duty to give back to someone that has given them so much! 

Therefore, anything educational, inspiring, or entertaining seem to be the winning options for viral content on social media; these categories of postings can serve really well – and for many companies (without naming names here), they already have.

Unless you’re executing some paid advertising strategies (namely, Facebook Ads spending) on these social media platforms, businesses that seek a consistent flow of new and/or returning customers via social media marketing might be slightly disappointed with their results in short order. 

When they offer a service or product – instead of one of the above types of content – buyers may not necessarily flock to the company that is only talking about their product and how great their product is. 

It’s not about the seller; it’s about the buyers, their interests and needs!

Whether an attendee or participant of social media events or habits are present for the convenience factor, to kill time, or simply interact with friends, family, and/or neighbors through the digital platforms, the one thing they’re missing to be prime targets for business transactions is…

They’re not thinking of buying anything from you when chillin’ on social media! 

They’re just not – take my word on this…

Would you rather be spending your hard-earned business investment and/or advertising, marketing, and sales budgets attempting to figure out a great offer for your business to realize an attention-grabbing paid ads campaign that is sure to get you attention….

Though, unfortunately, the attention could still not result in your getting buyers from your efforts in the social media platforms.

It’s because the social media account holders and active users are not thinking about buying anything – let alone your specific product – conversation rates (meaning getting web traffic to become a buyer) are ridiculously low by seemingly popular expectation among business owners.

With this lack of desire to spend money, comes a progressive interest in simply consuming free content or killing a little bit of time with a habit that’s easy to shift to doing – especially with the growth in possession of smartphones society-wide. 

Therefore, to make this online marketing thing work for local business owners, you’ve gotta ultimately bring customers to a product or service whom are actively searching for that product, service, and or company. 

Basically, it’s called Attraction Marketing, or pull-thru marketing.

So instead of spending your hard earned marketing dollars on social media ads and trying to find a winning ad and target audience that will workout for what you have, want, and/or need…

The simple solution is to stop wasting your effort where people aren’t actually in need of you.

Instead, I’d like to invite you to consider placing your good name and assets in places where those seeking what you have are actually, actively, and already (of their own volition) wanting to spend money on what you might have. 

The location for this?  Google search results!

You can establish digital billboards that can rank to the top of google search results and attract buyers to your brand and/or offer.

The name of the game is Search Engine Optimization (SEO), and it’s the prime choice for finding buyers in 2019.

All you would do is get a website online and rank it for what the industry refers to as “buyer-intent keywords.”  See this image for an example of a buyer intent keyword.

The aforementioned photograph is a snippet from a real google search qwery online, and it is a prime example of the idea of buyer-intent keywords.  Most likely, someone is taking their time to find a plumber close to them because they are genuinely needing someone with that type of skill. 

Do you think something like this can have more of a positive impact on a company’s bottom line than some social media marketing and branding strategy?  

Maybe…

Maybe not…

Here’s what I do know…

When you can build a web property, and know how to move it up the Google search results listings in short order, being found as the first option for buyers that need some assistance, this can directly impact the revenue of a company must faster, and perhaps on a more massive scale (for the better).

This local lead generation business model is something that I’ve been actively building to $50,000.00 in passive income, on a part-time basis, without the use of social media – either paid or free strategies.

Further, my business currently – and habitually – facilitates the clients we have (which are local small businesses) to double or triple…

And in some instances, QUADRUPLE their net revenue, also without the implementation of any social media marketing strategy(ies). 

Some of the people I hold as clients currently have been very open and honest about advising me that they have, in fact, attempted to implement social media marketing – and they have even hired out their accounts and managing privileges to self-proclaimed, proficient social media marketers – whom failed to accomplish anything in terms of the organization’s bottom line.

So it just may be a myth that every organization requires social media in order to become a success.

Although it can help with branding and making available for their ideal customers another alternative by which they can reach out to the business and request services…

And who wouldn’t at least set them up because they’re free to open and maintain…

The bottom line for a business can be more readily impacted outside of social media use, so no – not all business owners need to engage in social media use with the hope of turning a profit. 

In many cases, they could be simply spinning their tires in mud and getting dirty without any realistic, measurable expectation of a return on investment (ROI) in terms of their time or resources given to social media. 

If you’re open to local lead generation and ranking websites that are simple to piece together, yet extremely effective in attracting buyers – remember, those are the people already looking for the product or service that is being offered – then there could be an opportunity for you to get started with our coaching program that teaches people how to do exactly this and begin profiting with this online business model.

Conclusion

If there were ever an opportunity to find an organization that makes available to entrepreneurs the absolute beginner basics of impelemting social media marketing, then the Hootsuite University Academy is your one-stop shop. 

However, and again this is my opinion, the training is rather basic in terms of social media marketing strategies. 

Yes, there are more advanced social media marketing strategies floating around on the world wide web and a lot of them can be used to grow your following in various paces and to varying degrees of size.

If you keep things simple and basic for business purposes, you can do okay for yourself; however, I’d still highly recommended exploring and implementing some advanced social media considerations in short order.  

The marketplace is changing constantly, and so are the different social media platforms. 

And, as the social media platforms change little, fine tuning adjustments, that are seemingly harmless, change can help or hurt a business’ image and/or bottom line. 

So keep it simple to start, but go advanced soon. 

Why do I say this, you ask?

If you’re serious about growing your customer base…

And I’m specifically referring to more than just followers that connect exclusively for entertainment purposes…

To land a following that loyally, actively seeks you out to hand you dollars for whatever it is you are looking to provide to the buyer…

Maybe social media marketing isn’t the strongest option for you.

The alternative to basic social media strategies include…

• Being awesome at perfecting paid social media ads strategies and having the sufficient capital to constantly test until you find a winning formula
• Being so stellar at fabricating video content from scratch that you can get any of your pieces posted online and have it go viral nearly instantly

For most businesses, I’m sorry to say, they don’t always have these skills themselves, don’t have anyone on staff that was hired to do something like this on behalf of the company, and/or simply don’t know where to begin with both of the aforementioned points.

If you fall under one of the two categories above that aren’t the most primed to make organic social media work for you in short order – due to posting highly-engaging content multiple times a day, all day, every day, for nearly 5 years (and even then, there’s no guarantee of building something organically)…

Then I’d like to recommend that you focus on local lead generation; this means generating Free Organic Web Traffic from search results with YouTube or Google as your parent entities – since they tend to have a lot of organic traffic on so many topics that you could probably weasel your way into landing a few of those visitors in short order.

Why Local Lead Generation Has My Heart Above All Other Business Models in 2019

If you haven’t figured it out by now, I operate and own a Search Engine Optimization (SEO) and Local Lead Generation business which facilitates the expansion of more than 50 local small businesses.  This gets done by simply bringing them much more customers than they’ve ever experienced having before.

How can I do this? 

It’s simple, really…

Remember the discussion earlier in this blog article about buyer-intent keyword search terms…

I’m good at finding what’s most likely going to work for those, and then I:

• Post Lead Gen Sites Online
• Super Glue them to the Top Position in Google Search Results
• Let the profits come to me month after month, and year after year

Without messing around with people who are doing nothing more than goofing off with social media platforms right now, I can position a company to get in front of those ideal customers whom carry their cash (or payment methods, like credit cards) in-hand and their hearts are set on asking for service support to accomplish whatever it is they’re looking to knock out.

However, social media seems so popular these days…

Why is that?

In reality, these platforms are so easy to get lost in with habitual daily use, that business owners tend to lose sight of what is most important…

What’s most important is a Ringing Phone with Buyers Calling and Asking for Help!

It’s because of the simplicity of these social media platforms that it can seem as if your social media marketer is taking aggressive action that some can claim they’re most certain will bring in customers. 

However, those are easy things that anyone can do once they’re familiar with the steps necessary to post to any of the major social media accounts (and they’re really easy to use). 

What’s easy, unfortunately, may not always be worthwhile.

On another blog I’ve written, I’ve open stated that nothing in this world that is a worthwhile venture is going to come easy. 

That’s some sound advice for even myself to live by – and I’m the successful entrepreneur saying it, too. 

If you’re looking for a business model that is sure to deliver these kinds of results, imagine the benefits that could come from this kind of online business venture, and the profits that may come which can allow you to…

• Make more money than doctors and lawyers on a monthly, predictable, passive income style of part-time work (in fact, I know some people that are making those kinds of salaries on a monthly basis… I’m not kidding)
• Work anywhere you’d like (No territorial restrictions)
• Work whenever you’d want to (No set schedule for entrepreneurs)
• Generate PASSIVE INCOME that will allow you to not worry about your bottom line if you have to take a sick day from work, or ya wanna take a vacation and extend your stay a little longer
• QUIT Your 9 to 5 like I did shortly after this business model was bringing in the same $35,000.00 salary that I was slaving away for all-day, every day, and all week, every week for someone that would rather hold my job ransom so I fall in-line with the demands of my boss

I’ve never found another line of work where you can start a business that’s all your own, while owning all the digital properties for such a low overhead, work this business model part-time, and enjoy a full-time income with the time freedom afforded to those that get started with us.

Think you’re ready to make a positive change in your life and start making a living while making a difference in the lives of those owning local small businesses???

Check out this coaching program that teaches you, step-by-step, exactly what I have done – from the same guy that taught me this wild and awesome business model – with local lead generation, using Free Traffic made possible from SEO strategies in Google to make small business owners rich with the referrals you bring to their door!

After working with some of the household names in retail – we’re talking large retail stores, and their authorized suppliers – like Best Buy, Macy’s, Gamestop, Wal-Mart, Target, and more…

Beau Crabill began a new style of digital marketing where he was able to become an “ungated” seller of physical products on the Amazon Marketplace’s product listings (which simply means he was given permission my Amazon to market these products).

After this experience, Mr. Crabill has stepped up his game after crazy amounts of success and chosen to compose a coaching program that guides even the greenest of newbies and the most experienced of veterans in the Amazon marketplace about the Amazon FBA Business model (which stands for Fulfillment by Amazon). 

To say that Online Retail Mastery is nothing more than another one of those coaching programs is a severe misnomer when you begin to understand who this guy is and how experienced and accomplished his resume paints him out to be…

It appears that selling large-scale brands like Beau advises in his Online Retail Mastery coaching course could be the way to go in online business building and profit generation while leveraging the internet.

What is the expert in retail eCommerce suggesting?

Beau says that success in the private labeling and retail arbitrage model is less than 1%; it’s so labor-intensive, according to Mr. Crabill, that it just doesn’t appear to be worth the work these days.

To add to it, residual profits are something you can count on where you do the work one time and plan to receive compensation for what you’ve done (that one time) month after month and – if you play your cards right – year after year, and for years to come. 

Look, I personally have tried my hand at the Amazon FBA Business model and if there’s one thing that I’ve decided from attempting to make dollars to donuts and peanuts, it’s this…

I’m completely fed up and over with the attempting to market, advertise, and/or sell trending or fad products; seriously, where is the profit I’ve always envisioned meriting when I started a business venture online?

Let’s talk straight up facts here for a moment…

• It’s such an understatement to claim that selecting a product and then orchestrating a product listing that gets approved on Amazon is rather labor intensive. 
• Add to that the realization of the fad passing and the trend trickling away, and now you’re back to your original idea of hoping to hit it big with long-term, passive income

Face facts here…

Most products don’t end up staying hot and in-demand forever, but Beau believes that selling big brands can still be a step in a better direction than an off-brand or second hand, imported cheaper version of a product.

When I got started in the Amazon FBA Business, I was counting my lucky stars that I already had a well-established, well-oiled operation raking in multiple 6 figures annually so I could give this program a go without my livelihood being at risk to land a win.

Local Lead Generation was my first ever business, and it has treated me so well that I could afford to take time and financial investments out of my daily living and attempt to market products on Amazon.

…even if those products all failed, I could still live comfortably since I’ve been capitalizing on Free Organic search traffic to bring buyers in for my lead gen websites that are ranked online and persisting in cash flow. 

With local lead generation as my #1 Online Business pick for the year that can start and have a short lifecycle between learning and getting your first measurable profits, for those of you reading this that are still sold on selling physical products thru Amazon…

Just remember that there are multiple, self-proclaimed expert coaches and mentors that want you to buy into their coaching program over the eCommerce space under the Amazon FBA Business model.

If I were to do it over again, I’m with Beau Crabill on finding a coach that can guide me to the promised land.

Between small time, chump change commissions when the same amount of work is required to market anything through the Amazon FBA business, I’d instead choose to be one of the few that make selling big brands work for me in the long run. 

The other option is to invest several hours upon several hours of product research when no wins or profits are guaranteed, and hopefully land a couple of product launches that turn enough profit to break even, but still never achieve the passive income that we all dream of so we can work part-time and merit a full-time, substantial, long-term, profitable income. 

So here’s my effort to deliver an unbiased review of the Online Retail Mastery coaching program form Mr. Beau Crabill…

A Brief Outline of Beau Crabill’s Online Retail Mastery Course

Divided into multiple sections for simple navigation, easy reference if you ever need to go back, and a logical sequencing to get you up and running fast, here’s a snapshot of what your course might appear like when you decide to make an investment and have determined that the selling of physical products on the Amazon FBA Business model, under their marketplace, is for you…

Section 1: Introduction

A Synopsis of Selling Physical Products on Amazon

Getting a Legal Business Entity Established

Fixing Up Your Amazon Seller Account

Seller Central Navigation Guidance – Getting Familiar with Your Seller Account in Amazon 

Fulfillment by Amazon (FBA) vs Fulfillment by Manufacturer (FBM) – Pros and Cons of Each Option

Section 2: Acquiring Customers and Sales

The Buyer Box – Positioning Yourself to Get All of the Consumers in the Marketplace

What Changes or Influences The Buyer Box – Finding the Real Competition for your Product Listing

Fulfillment via Amazon FBA Business Warehousing – Pros and Cons to Shipping the Product Out

Amazon’s Catalo – Step by Step on Listing your Product’s Units

The Buyer Box Monitoring Methods

Pricing your Product Listing to Sell at the Ideal, Highest Price and Managing Expectations

Section 3: Researching To Select Your Product 

Understanding Sales Rank – and How this Can Influence the Quantity of Sales You Could Make

Recognizing, and Appreciating, Historical Price Indexes and Trends for your Product(s)

Evaluating Historical Sales Rank Trends – Estimating How Long Your Product(s) Might Sell For

Assessing Fees Involved in the Amazon FBA Business Model

Section 4: Managing Relationships with Suppliers and Sourcing Products to Sell

Brief Overview on What is Sourcing, How to Source a Product, and Aspects to Consider

Discussing Authorized Suppliers

Finding the List of Products that the Suppliers Actually Carry

Understanding Your Options and Which Suppliers to Seriously Consider Partnering With

Do You Need More than 1 Supplier for a Product?

Section 5: Identifying Product Suppliers to Source From

Strategy Option 1: How the supplier is based on face-value, self-evident proof

Strategy Option 2: What the traditional methods are – and whether they still work

Strategy Option 3: The not so popular processes of searching for suppliers

Strategy Option 4: Do these traditional methods still work? (Further discussion)

Strategy Option 5: A rather overlooked, seldom used strategy considered by students and industry professionals alike

Section 6: Evaluating Your Potential Suppliers

Assessing When You’ve Discovered a Quality Supplier

Questions to Interview the Supplier With

Red Flags and Reasons to Steer Clear of a Prospective Supplier

Best Practices to Help a Supplier Become Responsive with Your Efforts to Contact Them

Evaluating Suppliers for Legitimacy and Credibility 

Section 7: Acquiring a Partnership with Suppliers

Identifying Products You Can Work With

Establishing Accounts with Your Prospective Supplier

Methods to Acquiring the Supplier’s Products

Making an Educated Buying Decision with your Supplier

Logistical Considerations – Taking yourself out of the equation and having the supplier ship directly to repositories controlled by Amazon

Section 8: Establishing Good Relationships with Your Supplier(s)

Introduction to Building this Key Relationship

Will they – or Won’t they – Take Just Anyone’s Business?

How the Relationship Is Built and Fostered Effectively

Why Building This Relationship is Vital to Your Newly Established Amazon FBA Business 

What You Gain by Having this Relationship in Good Standing with Your Supplier

Section 9: Ungating Explained

Introduction and Explanation of Ungating

Gaining Permission to Get Ungated in Any Primary Category

Gaining Permission to Get Ungated in Any Sub-Category 

Getting Ungated in Any Kind of Brand

The Appropriate Application of Invoicing

Section 10: Online Retail Mastery Course Conclusion

Summary and How Everything Works in Tandem

Recommendations for Accounting Needs in the Amazon FBA Business Industry

Things You MUST Do In Your Business

Remember to Keep Things Simple

Where to Keep An Eye Out for Course Updates

BONUS MODULES

Remember that you have two additional modules of resources at your fingertips

     Bonus Module 1

Fulfillment of Product Orders on Multiple Channels

International Considerations on Marketing and Selling of Physical Products with Amazon

What To Do With Excessive Inventory

Wholesaling Inventory: How to Quickly Flip Your Products

Handling Product Inventory

     Bonus Module 2

Assessing Limits of Inventory

Product Storage Considerations: Storage Fees, Long-term Storage and Monthly Holdings

Business Reports: How to Track You’re Doing and Generating This Information

Evaluating Business Performance (Based on the Business Reports)

Removing Orders / Cancellations / Refunds / Returns

Evaluating the Coaching of Beau Crabill

When it comes to comparing Beau’s suggestion of selling big brands and the knock-off, cheaper items with retail arbitrage or private labeling, it’s easy to observe that the larger retail brands are what acquire the most sales on Amazon – they’re branded and people relate to household names better.

Key Tenants that bring about Beau’s recommendations that make a successful business under Amazon’s retail marketplace include his following suggestions…

1. Big Brand Association and Selling
   
   
2. The lifeblood of your business – Working with the authorized suppliers you’re going to need to partner with
   
   
3. Establish an Ungated Presence on Amazon (Requires Pre-Approval from Amazon to get into position to sell with these brands)

The largest advantage that I’ve seen with this methodology is that you get to partner with the wholesalers that supply the large brands – Walmart, Gamestop, Macy’s, etc. – so you can compete with those bigger names in the same marketplace as your competitors who are trying to do what you’re doing but with knock-off brands and cheaper products. 

When you’re dealing in business names that already have established loyalty, your credibility and opportunity to profit in the Amazon FBA Business model scale up several-fold.

Mr. Crabill recognizes that the Amazon FBA Business model can be confusing, especially for newbies in the marketplace and trying their hand at the physical products selling game thru Amazon marketplaces. 

To combat the chaos and hesitation of getting started, Beau has composed a stellar coaching program where his training steps and step-by-step coaching model is rather succinct and to the point.  In fact, his philosophy of essentialism is something I can wholeheartedly appreciate –

I don’t like complicated things; I’m a businessman, not a rocket scientist!  Although, it wouldn’t matter if you were and you ended up getting into this coaching course, as the program is designed for nearly all types of people with the spirit of getting started in leveraging the internet to fulfill their entrepreneurial aspirations.

The competing coaches and mentors out in the marketplace really don’t compare to Beau.  I’ve been through several of the Amazon FBA Business coaching courses already, and I can attest that some are overly complex and claim that they’re “giving you all the information you need to succeed”…

Or…

They are extremely disorganized and it’ll take newbies hours to sort through everything and figure out which video-recorded concepts go with which main ideas. 

Mr. Crabill might be a young lad In the business industry, but don’t let him fool ya.  This well-accomplished business person that comes from a business lineage with his father having had massive success leveraging eBay in its early stages.  Add to that, Beau has been selling for over a decade with the physical products industry and marketing them online for profitable results.

Believe it or not, Crabill actually dabbled in some eBay action as well, personally, prior to Amazon Fulfillment by Amazon business opportunities coming mainstream and available to business minded and interested individuals that actually want to turn a profit from home without adding a second job to their schedules.

This guy has walked the walk, and now he’s talking the talk – and when he speaks, digital marketers in the physical products selling online business models pause and listen to his advice. 

Beau gets the industry and recognizes how selling big brands and operating under authorized suppliers can secure more

• confidence in the program you’re endeavoring to succeed with
• the quality of the products you’re intending to market
• credible customer service lines and assistance should anything to awry in your business

When you get started with the Online Retail Master, you’ll see it make perfect sense how selling big brands is the more plausible option to travel if you were to invest in the Amazon FBA Business model.

How the Lead Generation Business Compares to Amazon FBA

There are plenty of things to appreciate about the Amazon FBA Business.  For instance, if I were to stick with pedaling physical products online and hoping to acquire a serious profit with this serious business model, I would prefer to go with Amazon’s FBA than any other type of online venture in this space.

Of course, this is to say, because we’re talking about selling physical products – period.

My massive success over a short few years with local lead generation has allowed me the time freedom and financial privileges and liberties to take a risk and work hard at turning a profit in the Amazon FBA Business – and I’ve made some income, but I paid a much bigger price in terms of stress and expenses from resources and time investments.

With local lead gen, all I’m really doing is selling goods with the free organic traffic that comes from search engines by ranking products and other web properties organically.

If you’re envisioning the eCommerce self-proclaimed experts that attempt to impress you with their big sales values, login to bank accounts (and who knows if those are even real banking notes), and get expensive looking cars to impress you that high profits are a result of getting into what they’re pitching you –

Let’s bring you back down from cloud nine and talk for a moment; I was swindled by them briefly too and I get that there’s more than sunshine and rainbows on the inside of purchasing a coaching course; it’s a business, and any business – online or otherwise – takes grit and hard work to turn a profit. 

In the Amazon FBA Business model, the reality is that dropshipping and other forms of marketing physical products online may turn a profit, but those momentary successes are simply short-lived.

You’ll also have to buy your way to gathering buyer traffic if you’re new, and since these are trendy, fad products, sometimes marketing with a Facebook Ad can also turn a profit for ya. 

In the end, you’re banking on the idea that everyone is talking about the product and you’re just getting in front of prospective buyers (though, they aren’t always guaranteed to take action on the product in front of them – that you paid to have put in front of them to consider). 

What does this mean for you?

It means you’ll end up investing with your own resources (time, finances, personal and professional sacrifices, etc.), and if people in the market simply choose to stop buying your product, then there’s really no way that you can expand your efforts and attempt to repeat the level of success you might have realized early on.

The misnomer is that, even with the Online Retail Mastery coaching course and taking the advice of positioning yourself (with all that extra work) to get permission to sell products associated with big brand retail companies in and/or around your local neighborhood, the same occurs with those products too. 

Fads and trends fall off, and so does the interest in the products you’re pushing out.  It’s supply versus demand – basic economics concepts, and those large retail companies are just as subjected to those market trends as you are. 

There’s probably nothing that you did wrong in the process here; you could have followed every step effectively but the timing was just off and you got your product listing launched when no one was interested in buying that product anymore. 

It’s just business nature and product dynamics in an ever-changing world.  It’s rare for products to consistently be so hot that people want to continue buying over and over – especially if it’s not even for them but a gift for a loved one or a toy for a child.

To illustrate, picture this:

A famous video game store called Game Stop is selling a specific item in their store. 

You attend it only once in the near future, and then again approximately 6 months’ time later. 

By this time frame, you can safely assume that the things you recognized on the shelves could no longer be retailed in that location because they have been replaced with the next hottest items. 

…And that’s just the pace of the industry that we live in with retail products and the speed with which supply and demand shifts with public opinion.

The Benefits of Lead Generation as your Ideal Business Model

Having said all that, so far, anyway…

Here’s my top reasons that the lead gen business model trumps the Amazon FBA and the little money I’ve made form attempting to market physical products online through the Amazon marketplace:

• Long-term results with local lead generation. 

Local small businesses and service providers are probably here to stay. 

The internet is probably here to stay for a long, long time as well. 

Both of these items are specifically capitalized upon to orchestrate and launch your very own local lead generation business.

Unlike physical products that follow trends and fads, local services (like plumbers, roofers, lawyers, chiropractors, and more) exist because they satisfy a need in the marketplace locally.

Often times, that means that they’ll most likely stay in business instead of being considered if and only if a buyer has an impulsive choice to go and seek the aforementioned service provider’s assistance. 

• Hands-Free assets with lead generation properties online

I get to spend more time doing what I love to do and less time working on (or in) my business.

Why, you ask?  I’ll tell ya why…

I’ve actually begun this business model back in 2014 and produced enough side-hustle income to walk away from a $35,000.00 salaried full-time job – it was awesome walking out of that job and never looking back. 

I work my lead gen business full-time now (technically), but in reality, I’m collecting a full-time income and I hardly work on my business unless I’m launching a massive push to expand my bottom line even more than where it already is.

I can do this because the lead gen sites that I’ve established when I started (back in 2014) continue to pay me a hearty chunk of change monthly – onwards and upwards of yearly, too – and I’ve not had to go back and deal with them for years.

Now, THAT’s pretty cool!  And also something that cannot be realized in the Amazon FBA Business model; there, you’ve gotta work at it daily to get multiple, high-quality reviews – which, I’m sorry to confess, your competitors are trying to do the exact same things you’re doing in Amazon product listings to be seen ahead of you.  It’s just daunting for newbies.

However, the lead gen business is very newbie-friendly and I’ve seen people turn profits with this not long after getting started – and it wasn’t necessarily having anything to do with luck that they were able to get buyers paying them PASSIVE INCOME for their efforts they’ve done one-time.

• More control over your web properties and the Free Organic traffic you get from the websites you own and rank in search engines

This is a drastic change from the Amazon FBA Business model, where you only get to rely on product reviews to try and climb the ranks of Amazon product listings; Amazon tells you what you can and cannot do in order to turn a profit in their marketplace.

The cool thing about lead gen is that search results are kind of like the wild, wild west of online business options, and there are a variety of methods and approaches to beat out your competitors to acquire more business – and in turn, gain more profitable and passive income.

• Leveraging the Google search engine’s free traffic means you can have assets working to spit off cash flow your way 24/7, without your having to attend to those resources, all on AutoPilot

• Your web properties are just that – completely digital

That means no more costs of goods sold, and more needing to figure out fees, tariffs, or the chaos of having a refund or return of goods sold messing up your accounting and bookkeeping efforts.

You also don’t have to maintain any sort of inventory or handle a retailer or supplier that could end up being a pain to work with — especially in the long run.

Additionally, the lead generation business offers HUGE PROFIT MARGINS – this is another departure from marketing physical products online. 

Instead of having tons of fees demanded of your entrepreneurial efforts that you personally put the sweat equity into getting the sale off of…

The lead generation business model grants you minimal overhead, thereby increasing your percentage of profit margins to nearly 100%! 

…that’s a HUGE WIN in my book.

• You get to work with real small business owners instead of your customers just being another number to you on accounting software

My clients over the years have been absolutely thrilled to see me send them more and more referrals that I’ve garnered from free traffic sources online.

They’re grateful and happy to pay me over and over, and I know these people well.

• You make a living while making a difference; you get to change the lives of business owners, their employees, their customers, and all of the families that the good services have contributed to

Having spoken recently with a good friend, who is also a reputable expert in the eCommerce space with Amazon FBA (and very successful in business too)…

He and I both agree that there are sound reasons why dropshipping and eCom, Amazon FBA coaches are pushing more and more courses regarding the digital marketing of physical products online in the marketplace.

Each coach claims to have their own coaching program and the secret keys to the kingdom, with the path to the metaphorical promised land you dreamt of when starting your online business venture.

The reason for tons of coaching programs is…

• BURNOUT!

That’s right, the physical products selling industry is labor intensive and requires tons of time, attention, intelligent considerations, and tons of other issues that can surprise you at any given moment. 

There are tons of people and hands in the pot during each stage of the process…

• The inventory is low or non-existent at the moment
• The supplier decided to terminate their agreement to supply your goods you’re selling… or they simply went out of business and didn’t think to tell you
• Quality in the products suffer
• Customer service is appalling
• Customer reviews have gone south and there’s nothing you can do about them hurting your product listing’s search results in the Amazon marketplace (which means you have to pay more in paid advertising to get seen and be considered for your product being purchased from your specific online presence, so you can get paid)
• Amazon owns your account and gives you privileges of use in the Amazon FBA Business – which means they could choose to suspend your seller’s account for no good reason at all (I don’t know if that’s entirely true, but for reasons that can’t be quickly explained and/or rectified, your account can be suspended – putting your business model and opportunity to turn profits all on hold – and again, all you can do is wait and hope for communication to occur that can resolve the matter quickly)

…all of the above is getting dealt with by an Amazon FBA Business entrepreneur that desired to work from home, and they’re working for a measly 10-20% commission – and maybe even lower profit margins considering the tons of fees and costs of doing business in the physical products space online.

Let’s flip the script here for a moment…

The Amazon FBA Business model – especially when attempting to sell big brand products from reputable wholesalers – beats working Monday thru Friday, 9 to 5, at a job that stiffs you on wages and benefits but expects you to slave for their cause like your livelihood depends on it (because, to some extent, it does). 

However, why would you continue to do this long-term when you could be…

• Turning nearly 100% profit margins
• With a business model that could deliver opportunities to expand faster than you had ever envisioned
• Faster turnaround with making profits from inception of a project

Whether you’re selling digital products or local lead generation services, the aforementioned points are simply the way that the marketplace is and reacts to each of the business models.

My money is still on the local lead generation business model, thanks to the coaching program I was introduced to several years ago (at this point). 

If you’re interested, you can check out the coaching program for yourself and learn how to do what I did to rake in $50,000.00 per month on AutoPilot in Passive Income. 

Conclusion

The physical products marketing and digital advertising methods have been around since the early days of eBay and retailers being no one other than individual people with stocked inventory in their basement and garage storage containers.

It wasn’t until 2006 that Amazon chose to launch their business from home model, the Amazon FBA Business, granting the opportunity for local shops, like mom and pop stores, to start listing their own assets on the Amazon marketplace.

Further, Amazon agreed to those new entrepreneurs (or seasoned pros that just wanted to capitalize on having Amazon as their marketplace) to handle inventory and shipping on their behalf. 

By 2014, however, knockoffs and lower-quality branded items began surfacing on the world wide web, and especially in the Amazon marketplace. 

People came out of the woodwork and began cluttering up the Amazon product listings with methods like retail arbitrage, private labeling, and/or leveraging overseas suppliers for these cheaper options – both in price and quality, I’m sorry to say.

Despite all of the headaches and growing pains that participants in the Amazon FBA business industry (and Amazon, alike) have handled – including suspending these short-lived misfits who’ve attempted to game the system to turn a quick buck or $2 – the consistent, well-performing products came from retail branding as the biggest profit makers in the Amazon web portals.

Thanks to Beau Crabill, you now have a training program that walks you through the steps necessary to start selling from these big brand wholesalers all on your lonesome self (if you so choose).

While many have tried and failed in the private labeling of goods, the retail arbitrage can now be a reality filled with hope and possibility as Beau holds your hand and guides you through the red tape to land a position where you can actually start taking orders and hopefully gain your first few dollars in profits online.

You can’t go wrong with Mr. Crabill’s coaching program if you’re serious about launching your very own Amazon FBA business. 

Local Lead Generation is the Optimal Business Model in 2019

In the interest of full disclosure, I know we’ve been discussing the Amazon FBA Business model – A LOT – and I have to say that I’m still siding with keeping with my personally developed and self-invested, high-income skills to turn a profit online.

With regard to the Amazon physical products marketplace, I’d be subjected to the timing of popular opinions in society on what products are worth spending money on.

For me, I’d rather assess the value I bring to the marketplace and allow that notional value to determine the kind of return on investment (ROI) I’m actually worthy of.

With the skill of local lead generation, I can bring more than 10 times the business volume a local service provider currently netting in profit on a monthly basis. 

Not to mention, it’s rather rewarding to get to help someone experience a positive change in their business and their life as they watch their bottom line – and their dreams – flourish. 

The physical products industry simply doesn’t carry the personal touch that you can get in local lead generation – and I actually don’t want to have buyers only be a number to me…

I’m on a mission to change the lives of those behind the brands of local small businesses.

Further, there’s a higher success rate in lead gen.  I firmly believe this since you have complete control of the assets you’ve built and own outright. 

You get to control where your web properties show up and what kind of buyers you intend to get in front of. 

This is a departure from the Amazon FBA Business model, where you are subjected to your supplier and whether Amazon allows you to be seen with your supplier’s product. 

There’s so much out of your control here that it would be uncomfortable for me to continue in selling physical products online.

Despite all this adverse talk on the physical products industry, one of the things I do appreciate about Amazon FBA is that your sales become organically acquired with free traffic – if and/or when – your product listing is found at the top of Amazon search results. 

This is a departure from the dropshipping model of eCommerce, where Facebook Ads are truly your only option here.

As always, purchasing web traffic to get prospective buyers to see your product listing just reduces your profit margin(s) that much further.

Here’s why building a business with free traffic from search engine results is truly the best, more reliable, most sustainable form of passive, renewal income that you can find on the internet in 2019:

• Work anywhere you want – just remember to check that you’ll have internet access for your laptop prior to heading out that way
• Work when you want – take as long of a vacation as you’d like, or even extend your stay without having to ask a boss for permission
• Provide a Well-Needed Service — bring more buyers to local business owners and get paid a sliver to deliver
• Some business owners don’t have the first clue about using the internet to generate more service requests – and that means you have a HUGE opportunity to position yourself to get into profit mode here
• Low to No Competition here – you’ll have several cities and industries to select from and/or work within
• The Fastest Way to Quit Your Job – secure your financial confidence and freedom starting today
• Have yourself the lifetime opportunity to generate more income online in your side hustle than most doctors and lawyers make (in fact, I know some people that are making 6 figures in this business model on an annual basis — and handful that are making that much on a monthly basis, too)

I love the local lead generation internet-based business model because you don’t have to retain any amount of inventory with physical products!

Instead, you can rank and bank with web properties relatively quickly that you own outright and control wholeheartedly.

In our coaching program, we show you how to build lead gen sites really fast and leverage the free organic traffic to profit quickly instead of being told that you can only be found by free organic search traffic if you have enough reviews (*sternly glares at Amazon*)!!! 

We’ve got your back.  Check out our coaching program here!