Looking to start a digital marketing agency??
Let me tell you how I went from virtually no marketing experience to building a 6 figure digital marketing agency in less than 1 year.
As of 7/8/2019, I’m making $52K per month, serving 50 clients across the US.
First, what are the pitfalls?
Let me go over some of the most common struggles that people fall into when trying to get into this field.
- Lack of knowledge
- Not having a clear process
- No supportive community
- Inability to scale effectively
- Trying to do it all themselves
- No way to get past skeptical clients and create trust
- Read about additional pitfalls in more detail later on…
In this article, I will explain how this lead generation marketing coaching program made all the difference.
It taught me how to structure my digital marketing agency in such a way that my clients could no longer leave me.
This is why not all digital marketing business models were created equal.
I’ll reveal which one I think is the best and why.
I chose the best of the best for very good reason..
Especially if you like freedom.
Would I do anything differently? I’ll go into that too.
I’m a firm believer that coaching is so critical when starting a business.
Stay tuned for more on this…
- Why You Should Get Into Digital Marketing
- Why People Fail? Why Lead Generation is the Best Digital Marketing Model
- SEO is Attraction Marketing, Paid Ad is Interruption Marketing
- Being Able to Generate Your Own Organic Traffic Means Higher Profit Margins, and Less Clients to Manage
- Why Lead Generation is Superior to SEO Marketing
- My Tree Service Client
- Why The Winning Move is to Invest in a Coaching Program
- Why Pay For Coaching?
Why You Should Get Into Digital Marketing
Small businesses aren’t going anywhere anytime soon.
Neither is the internet.
As long as we have a civilization we will always need plumbers, roofers, electricians, etc.
And all those people now need a lot of help for internet marketing.
Business owners in their 40’s, 50’s and up didn’t grow up with the internet.
Many of them still rely on antiquated forms of marketing like word of mouth, handing out flyers, print ads.
They still work to an extent, but each year these forms of marketing become less and less effective.
Also, more people are ending up on the internet each year, especially as the older generation begins to get smartphones.
These are just the facts.
Customer behavior is changing.
Instead of opening up a yellow book, its so much easier to whip out your smart phone and do a search for a local service.
Why do you think Uber & AirBnb got so big in so little time?
Small business owners are increasingly becoming aware of this fact.
But they have no idea how to learn online marketing because most are too busy running the day to day operations of the business.
So Digital Marketing is a growing field, with so many opportunities right now.
Virtually every business out there needs some form of online presence.
Digital Marketing can also be very lucrative because you’re essentially solving a BIG problem in the marketplace.
Lack of customers for a business is the death of that business.
So if you can solve this problem, companies are willing to pay a lot for that.
Why People Fail? Why Lead Generation is the Best Digital Marketing Model
You see, one of the main reasons people fail with digital marketing is because they’re not able to consistently produce life changing results for their clients.
I can’t tell you how often I come across business owners that have been burned in the past by marketing agencies that promised them the world.
These agencies asked for a lot of money upfront but didn’t deliver the results.
And you wonder why marketers get such a bad rep.
Guys/Gals: If you’re trying to start a digital marketing agency by DIY, self-taught skills, looking up free articles and YouTube videos, you’re setting yourself up to to cause tons of disservice to your clients and for yourself.
“Digital marketing” can be categorized by different levels of skills.
The higher-level skill-set usually produces the best results for clients.
- Low-tier: Social Media Page Management (Manage people’s Facebook or Instagram Page)
- Mid-tier: Facebook Ads / Google Ads (Getting paid management fees)
- Top-tier: SEO service (ranking other companies sites organically in Google)
- Highest-tier: Lead Generation (rank your own sites & rent out the leads for on-going monthly fees)
I’ve tried all of the different tiers. The way I make the most reliable passive income? The highest tier.
SEO is Attraction Marketing, Paid Ad is Interruption Marketing
SEO definitely produces better results than Facebook ads because it comes down to the fundamental difference between how each one works.
Knowing the difference between interruption marketing vs. attraction marketing is a big deal.
If you’re using ads to get in front of someone, you’re interrupting someone’s attention in an effort to make them buy something they weren’t even thinking of buying in the first place.
It requires a lot of convincing.
You may have to give away discounts or do some incredible offers to get that person to click on your ad.
SEO is attraction marketing because you’re ranking a website for certain buyer intent keywords such as “roofers near me” or “roofers in San Diego”.
If someone is typing those words into a search then its very clear that they are definitely looking to hire a roofer.
With SEO, you can get in front of the types of people with immediate needs.
This is why generating organic traffic by ranking websites produces far better results in the long-run.
Being Able to Generate Your Own Organic Traffic Means Higher Profit Margins, and Less Clients to Manage
Not to mention, organic traffic is free and paid ads are not. With paid ads, you’re paying for every click (or the client is). So profit margins are much slimmer.
Most people running Facebook Ads are only making a measly 10-20% of ad-spend with management fees.
When you’re making less money per client, that means you need to deal with a lot more clients to make a decent income. You’ll also be required to do a lot of on-going work to keep that client happy, such as providing weekly or monthly reports.
Providing monthly reports for 1-5 clients might seem like piece of cake, but what happens when you begin scaling?
Try doing reports for 15+ clients per month…
Why Lead Generation is Superior to SEO Marketing
By far the greatest business model in digital marketing is lead generation because it solves one major flaw with the SEO model.
With SEO, you can work your tail off to rank your client’s site but…
They can decide to fire you anytime they please.
You can lose months worth of work.
Here’s what I learned from this lead generation coaching program.
Own your digital assets.
Instead of ranking other people’s sites. What we do is rank our own sites like the one below.
And we simply get paid on the leads we send using a tracking phone number (we have our own proprietary software that records each call & sends email notification for every call we generate for our clients).
Here’s what I’ve found after 4 years of running this business model.
Lead generation has the highest return on time invested & longest client retention.
Let me explain again.
With social media management, Facebook Ads, or providing SEO service, you’re still risking your client being able to drop you anytime.
Suddenly, one month they could decide to stop paying you, and it doesn’t even matter if you have a contract or not.
If they decide they’re done with you, there’s really not much you can do.
With our model, because we own the website & phone number, our clients cannot leave us.
We call it the golden handcuffs. It is a mutually beneficial structure.
It’s impossible to scam anyone this way too, because if you stop generating the calls for them, they aren’t going to pay you. So basically it’s always a two way street.
We’ll even send a brand new client free leads so that they see the results before we even speak to them.
This is a great way to build trust, and NO big marketers typically do this.
Every time we make their phones ring, our call tracking software has a quick little message right before the customer begins speaking.
“This lead was sent to you by…‘Insert Name Here’“
After sending leads for free like this after a few days, they most likely have already closed some of those leads.
Well, you just made them money without asking for anything.
This means when we finally reach out to them, they’re already SOLD.
They’re like: “lppei, whatever you did the last 3 days to get us those customers, how can we keep that going?”
They’re the ones super eager to speak with me.
And once they start getting those leads from us, they’re hooked.
It would be like a drug dealer that gives out free samples.
They know that once they’ve got you addicted, they have a customer for life.
Sorry for the crass analogy.
With what we do though, its a win-win for both our clients, and for us.
Now they are making more money than they ever have, thanks to our leads.
I have clients all across the US (don’t worry this works worldwide too) that I’m generating leads for everyday.
I’ve been able to transform their businesses in a MAJOR way over the years.
My Tree Service Client
For example, my tree service client in Michigan that only had a pickup truck and 1 other helper before I met him.
Today, he’s running multiple crews of 10 or so people, and now owns 3 new heavy equipment tools.
A bucket truck, a chipper & a grapple truck.
All paid for.
It’s safe to say that I have a client for life. Not only that, but I’ve really enjoyed building that relationship and the business together over the years. He regards me very very highly.
I was able to come in and solve that number 1 problem facing most small business owners.
Now I have lead generation sites that are ranked in 15 different suburbs all across Metro Detroit.
Generating roughly 300 phone calls per month.
Pays me $2000 every month. Consistently, without fail.
Because I’m truly worth it. It’s clear as day.
Because he can look through all the call logs every month to see that exactly how much money I’m making him.. in black & white.
Why The Winning Move is to Invest in a Coaching Program
So in this article, we’ve identified few different methods of digital marketing (social media, SEO, lead generation). I’ve made a pretty airtight case on why being able to generate organic traffic for a business is vital & most important (in most cases).
So the skill of being able to consistently rank a site to the #1 position in search engine (mostly Google) is VITAL.
RANK & BANK. (as we like to say…)
SEO stands for Search Engine Optimization. So the skill of ranking sites.
Sure you can try to figure out SEO on your own…
There’s even tons of SEO companies out there.
However our lead generation business model only works because we can routinely outrank current companies already ranked in the top 3 of the map listings.
This is only possible because my skill in SEO is higher than other 95% of other SEO’s out there.
People make the major mistake of thinking SEO is the same thing across the board.
On page, off page, Quality Optimized Content, Backlinking, etc
Most people that researched SEO are familiar with these concepts.
But the devil really is in the details.
Also there’s also a lot of things you can do wrong that can cause your site to get stuck or sandboxed by Google.
Its a lot like martial arts.
Someone with a yellow belt doesn’t even remotely compare to a black belt in jujitsu.
This coaching program, taught me everything I need to know about how to be that elite level SEO that can confidently go into any market across the US and take over the top positions.
The training I got from it was worth its weight in gold.
The tuition was a drop in the bucket compared to what this skill set has allowed me to make. Not to mention a completely different lifestyle of freedom.
Because its not just about how much money you make. But how you make it.
If you’re still required to trade in a significant amount of your time for dollars, then you really need to begin thinking in terms of how can I acquire assets that make money for me.
For me, my lead generation assets generate majority of my income. They cover my living expenses so that I really can live that 4 hour work week lifestyle.
I choose to work because I enjoy it, I am ambitious and I’ve got big goals.
Another cool thing about this particular coaching program is its private Facebook group where I’m able to connect with other high-level digital marketers on the daily.
And the members don’t just sit behind a screen. We meet up on a regular basis and hold big speaking events to improve our skills even more. It gives us a chance to really see the impact this business model makes on everyone who is a part of it.
Here is an amazing example of the comrade and support in this group. Our Las Vegas event in June of 2019 was incredible.
I continue to see on-going success from other students which is highly motivating.
Most people fail in business because they jump into it with no experience or skills.
They have no mentors that can teach them the right skills and fail to surround themselves with the right kind of people that can give them the valuable advice / guidance they need.
In hindsight I can say with absolute certainty that I attribute most of my success to getting a mentor. That taught me exactly how to build this digital marketing lead generation business A through Z.
Why Pay For Coaching?
I can already hear the naysayers saying, “But how come you can’t just share with us how you do this?”
“Maybe I can find out on my own for free.”
Listen, would you walk up to a millionaire business owner and ask him/her if they’ll give you all their secrets & everything about how they build their business to you for free?
Of course not.
You’d assume that you need to provide some value in return.
If you’re asking those questions, maybe success isn’t that important to you after all.
Entrepreneurship isn’t for everyone.
Its easy to dream & talk like you want success.
Its another thing to actually put some skin in the game and go do it.
According to The 50 Billion Dollar Man, Dan Pena, regarded as one of the greatest high performance coach of our time, what holds most people back is their inability to pull the trigger.
He was asked, “If you had a Pena magic wand and you could give the younger generation 5 skills that would allow them to impact the world in a majorly positive way like you have, what would they be?”
Dan’s answer is profound.
He says “Well, we don’t need 5, it would just be 1 thing”
“Just F***king Do It”
“The truth is, if you would’ve just done it 10 years ago, 5 years ago, 1 year ago, you wouldn’t be coming to me right now”
Guess what Dan Pena had mentors.
One of the things that made Michael Jordan great was that he remained coachable by Phil Jackson. Michael went through the strict University of North California coaching system that taught him the value of team play.
In comparison, Lebron James has struggled in his career because he went into the NBA straight out of high school. He only knows how to play one system. That’s the Lebron system of play where he dominates the basketball and his teammates are not able to shine.
Michael Jordan was actually able to adapt his style of play during his career to bring up his teammates proficiency, while LeBron James has been unable to. He has to ball hog, so his teammates proficiency actually goes down when they start playing with LeBron.
Team play always beats out singular ball play. For example, the Golden State Warriors.
But I digress.
Even the greatest basketball player of all time, Michael Jordan needed Phil.
So to think that you’re going to jump into a business without a coach, to me, just sounds ridiculous and irresponsible.
Especially now because hindsight is 20/20 and I know just how much this lead generation coaching program has given me over the years.
So to conclude, not all digital marketing business models were created equal.
The lead generation model has provided the most ROI for me over the years.
It doesn’t even come close to other models.
Because I own my sites.
I simply “rent” it out to business owners that pay me commission or rent every month.
If they go sideways on me, I can simply send the leads to their competitor.
So I always have the control.
Whereas the problem with other digital marketing models like social media marketing & SEO is that your client can decide to fire you anytime they please.
From my experience, those clients only stick around for around 6 months.
With lead generation, I have clients that have been paying me since 2014 (when I started).
My mentor has clients that have been paying him consistently every month for 10 years now.
Because we are generating pretty much the majority of our client’s leads now, they cannot afford to lose us.
Again, take this limo lead gen site I built in 2014.
I probably spent 6 hours total on it.
Making me $750 per month since 2014 so that’s $9000 per year, so in 4 years its made me $36,000.
If we divide that by 6 hours, that was a $6000 per hour activity to set this lead gen site up.
I’ve yet to come across any online business model with this amount of return on your time.
If you’re serious about starting a digital marketing agency, then you’ll want to learn how to avoid costly mistakes.
Investing in this coaching program is highly recommended.
Not only will you avoid mistakes, but we give you the exact blueprint that we’ve refined over the years.
Remember that you found this article because you searched in Google. I had skills to get my site to appear in front of you. That must tell you that I may know a thing or two.
I could’ve promoted a bunch of other programs out there to monetize this traffic, yet I’m promoting this one and this one only. That should be a pretty clear indicator that there’s some substance to this.
So wanna know what we’re jacked up about in our lead gen group as of late?
Our friend, Simon (former truck driver, now at $30K per month with that lead gen cash mullah) swears by his discipline of journaling everyday about his goals & what he’s grateful for, as the single discipline that has had the biggest impact in his life & business.
He’s been at this journal thing for 1.5 years apparently, and has stuck with it. He’s an all out kinda guy… clearly… those tattoos are something else right? lol…
Anyway in the group we’ve introduced the Hustle Book: Get Your Mind Right, To Get Your Grind Right
Changing your life is all about your ability to instill new habits & disciplines. I’ve started the Hustle Handbook myself
What’s crazy is I joined this group back in 2014, but the on-going weekly calls and the new things like this that is continually introduced in the group keeps the fire lit.
We’re not your average run-of-the-mill digital marketers, but blazing the trail as industry leading digital gangstas
That’s out here making pro-baller money.
We’re using “digital marketing” as a vehicle to be the very best we can be, and all that we can be. (I’ll admit, lead gen is quite the vehicle tho, that super sexy lambo)
Let’s get it.